GaryVaynerchuk
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I tried (and failed) to become an Instagram guru
The life of a rock star social media celebrity may not be as worthwhile as building hospitals in war zones, but it looks a hell of a lot more fun. Imagine all of those trips behind the red velvet rope to a world where beautiful people like and respect you as you effortlessly acquire wealth and influence. Alas, it's not as simple as shoving your face on Instagram and waiting for the cash to roll in -- if you want to quaff champagne with the Jenners and Swifts, you'll need to put in plenty of effort.
Gwyneth Paltrow and Will.i.am join Apple's reality TV show
Planet of the Apps, Apple's first leap into the TV content pool just snagged a couple of big names. The show, which will follow an unscripted reality TV format, is set to feature famous lady Gwyneth Paltrow, rapper Will.i.am and digital media personality Gary Vaynerchuk as advisors and mentors to a class of entrepreneurs and app developers.
Vine gets an unofficial talent agency, helps you profit from six seconds of fame
Believe it or not, it's possible to to be a star within the six seconds of a Vine video -- just ask the likes of Riff Raff or Will Sasso, whose Vines are nearly as popular as their usual work. Social media guru Gary Vaynerchuk is starting up a talent agency, Grape Story, to make sure those celebs are getting paid in more than just likes. While Vaynerchuk isn't naming initial clients beyond co-founder Jerome Jarre, he expects the agency to be profitable enough that a wildly popular Vine user could make a living from posting 20 clips a year. There's also no word on when the agency will be open for business, although it already has a partnership lined up with Virgin Mobile. Just don't expect a rush toward Instagram videos -- for now, Grape Story is focused on the more established platform.
