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Smule users record 1 billion songs
Smule may be only 5 years old, but the California development firm started in part by Jeff Smith and Stanford Assistant Professor Dr. Ge Wang has had an amazing impact on the world. The company shared some stats with Evolver.fm that are incredible -- Smule's apps have been downloaded over 100 million times, are used by 15 million people a month and that audience has recorded over 1 billion songs. Sure, those songs may be amateur auto-tuned, auto-rapped or karaoke trash, but the statistics -- and Smule's bottom line -- prove that the company is on to something. While such venerable music gaming titles as Rock Band and Guitar Hero have seen better days, Smule's apps are all about actually making music, and that seems to make a difference to app consumers. Smule pulled in US$12.6 million in revenues last year, and is expected to reach the $20 million mark in 2013. The latest addition to the Smule stable is Guitar! (free), a music game released yesterday in which users play along with recordings of popular songs to gain points and where practicing opens the door to new levels and songs. [via GigaOM]
Stanford University and Apple: A beautiful relationship
Apple, Inc. and Stanford University go together like apple pie and ice cream -- they're outstanding on their own, but put them together and you have something very special. USA Today's Talking Tech reported on the close ties between Apple and Stanford in a posting and video last week. Many people are aware of the relationship between the university in Palo Alto and the company in Cupertino from the Walter Isaacson biography of Steve Jobs. In the book, Jobs is often taking long walks "in the hills above the Stanford University campus," he gave his famous 2005 commencement speech ("Stay hungry. Stay foolish.") at Stanford, and son Reed Jobs attends the university. But the largest connection between Stanford and Apple these days is in the way that many Stanford grads, students, and dropouts are making it rich as iOS developers. The university's entrepreneurial atmosphere has given birth to a gaggle of startups, many of which are well-known to iPad and iPhone users. Talking Tech's Jefferson Graham discusses Ankit Gupta, a Stanford student credited with helping create the highly successful Pulse News Reader. Ge Wang, the Stanford assistant professor who co-founded music app-maker Smule, has created virtual musical instrument apps for iPhone and iPad. He hired recent graduate Nick Kruge, who created the fun and unique MadPad app. Graham also highlights Matt Sullivan and Zach Weiner, creators of the Storytree app that is a finalist for the SXSW Interactive Awards tonight. Weiner, who is still a senior at Stanford, notes that developing apps and starting companies "is just really kind of emblazoned into the culture here," in reference to the university. Graham's interview of several past and present Stanford students who are making their name in the app world is embedded below.
Smule's Ge Wang plays Magic Guitar for us at CES
We got to sit down for a quick chat with Smule's own Dr. Ge Wang at CES in Las Vegas last week, and the result is the video below. Not only is the co-founder overseeing Smule's musical experiences for mobile devices (and its recent merger with Khush, another musical developer), but he's also an assistant professor at Stanford's Center for Computer Research in Music and Acoustics. And, as you can see, he's a mean Magic Guitar player as well. Those gloves he's wearing are Altec Lansing speakers sewn onto some gloves (with the fingertips cut off) for the Stanford Mobile Phone Orchestra. Wang was actually in Vegas to accept the Kids at Play Interactive's Emerging Pioneer award, which is an impressive achievement as well. Always good to see Smule's co-founder out and about. He says Magic Guitar is selling well, the merger is moving along smoothly, and Smule continues to aim towards expanding its social connection features across apps in the new year. He couldn't share specific plans, but we'll wait and see. When he's kind enough to strum a few virtual bars for us like this, who are we to argue?
GDC 2011: Smule's retrospective
Our friend Dr. Ge Wang of Smule kicked off the 2011 Game Developers Conference with a panel providing a nice overview of all of the company's apps so far. The theme of his talk was basically what we spoke with him about at CES earlier this year: as computers grow from mainframe to personal computer, and now to smartphones and mobile devices, the technology is disappearing into the background, and the connections it creates between us are coming to the forefront. Lately, he said, "technology is so personal, it's pervasive." That's the realm Smule has tried to enter into with its apps, from the early Sonic Lighter up through Magic Fiddle. "Old computing is about what computers can do," said Dr. Wang, "and new computing is about what people can do with them."
Smule's Dr. Ge Wang on what's next for the company and the App Store
Smule is one of the oldest names on the App Store. Ocarina was one of the App Store's first big successes, and they've continued to make music and social-based apps like their most recent app, Magic Fiddle for the iPad. Dr. Ge Wang is not only the co-founder and Chief Creative Officer of the company, but he's also an assistant professor at Stanford. We caught him right after his CES keynote last week and asked him a few questions about what Smule's been up to lately and what they're working on next. Magic Fiddle has done very well, Wang told us, after releasing last year. "The very next day, it was actually our fastest app to reach the number one paid iPad app. We saw off the charts engagement with the app. So it's been really positive." Lots of users they've heard from are not necessarily violinists or magicians, just people interested in using their iPads to make music. Read on to hear more from Dr. Wang about why Smule's apps have gotten more complicated over time, and what the next app from Smule will be like.
Smule introduces Magic Fiddle for iPad: Video
It's not perfect, but this video of the St. Lawrence String Quartet performing Pachelbel's Canon in D major is yet another example of how the iPad is revolutionizing music. Created by the innovative Ge Wang of Smule, the folks who have given us Ocarina, I Am T-Pain, Glee Karaoke, and Magic Piano, the US$2.99 Magic Fiddle turns your iPad into a lovely string instrument. No skill is required, and you can play songs that are included in the SongBook by following streams of colored light. If you really want to learn how to play, the StoryBook takes you through eight chapters of different techniques and instructions -- of course, you'll have to practice to master the Magic Fiddle. Enjoy watching the video, and if you and your friends happen to get good enough to do Beethoven's Symphony No. 9 in D minor on iPads, TUAW wants your video first -- just sayin'.
