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Glasshouse shares results of App Store experiment
Having an application in the App Store can be adventure. The application creation process and App Store submission process are filled with long nights, lots of coffee and many highs and lows. When the app finally gets approved by Apple, the next stage of sales tracking gives you a whole new realm to explore and experiment. Glasshouse Apps, the developers behind Gift Plan, decided to do some experimenting with the pricing of their app to see what happened to their sales numbers. They dropped the regular price of their app from US$1.99 to $0.99 and slashed the price to free for 24 hours as a temporary promotion. Glasshouse tweeted this price drop, and the limited time sale was retweeted by 60 other Twitter members and mentioned by several blogs. Much to their surprise, this single tweet and the resulting free advertising from Twitter and blogs resulted in a jump in sales from 15 per day for the paid app to an amazing 55,290 when it was free. Most of the purchases were through the French App Store where Gift Plan, for a short time, topped Angry Birds on the top free app list. The take home messages for Glasshouse Apps are many, but at the top of its list is the realization that standing out from the crowd of iOS applications is difficult, but when you do, the results can be impressive. Unfortunately, the developers have not released sales numbers now that the application is available for 99 cents.
Get your giving sorted out with Gift Plan
Keeping track of all the holiday shopping and the various recipients of gifts among family and friends is a chore that's just crying out for an app. There are plenty of gift organizers on the App Store, but one of the newest and slickest is Glasshouse Apps' new release Gift Plan. This US$1.99 app gives you all the tools you'll need to manage your holiday, birthday or other occasion gift-giving. Gift Plan lets you organize by date, shopping list or by recipient/occasion. Once you've added your likely gift recipients (from your contact list, Facebook birthday sync or manually), you can file away ideas for the next gift, likes/dislikes, and clothing sizes. You can also keep track of what you've already gotten for each person, to avoid repeat gifts. You can filter your upcoming occasions by birthday, anniversary or holiday giving, just to keep from being overwhelmed by the prospect of all those presents. All this is wrapped up in a graceful and straightforward interface, which is just what you'd expect from the team that brought us The Early Edition, Barista and Cellar. Happy holidays, and happy shopping! %Gallery-111682%
