H4D-40
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Hasselblad H4D-40 Stainless Steel medium format camera: limited to 100 units, priced at €13,990
Wondering just how large a premium that Ferrari badge was adding to Hasselblad's Ferrari-branded H4D? Oh, around €7,500 (if not more). Hot on the heels of the aforesaid announcement, Hasselblad has just revealed yet another variant of the famed H4D-40, with the Stainless Steel edition offering a classy, classic motif and another limited run item for collectors to snatch up. Only 100 of these will be produced, with each one selling for €13,990 ($18,497) sans lens or €14,990 ($19,809) with the HC 2.8/80 mm. If this guy's more "within reach" than the Italian-inspired alternative, hit up your local dealer as soon as humanly possible... or just before your 100 closest friends, anyway.
Hasselblad creates 40 megapixel H4D-40 medium format camera, wants $20k for it
Tough though it may be to believe, Hasselblad's 39 megapixel H3D II actually came out in 2007. Yeah, last decade. In other words, it's about time we saw a true successor hit the market, and with PMA just about ready to get going in Anaheim, the bold and beautiful H4D-40 is making its grand entrance. Boasting a 40 megapixel sensor, this medium format behemoth -- which we spotted in a leak late last month -- also features a "True Focus" AF system and ships with an 80mm lens and a viewfinder. The kit is said to be shipping now across the globe for $19,995 (or €13,995 / £12,995 on that side of the pond), which should make choosing between a new shooter and a public college education remarkably difficult.
