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The wearables battlefield is strewn with casualties
In business, the phrase "we are reviewing strategic options" is a useful sign that shutters are being drawn. Wareable reports that those words were uttered by TomTom CEO Harold Goddijn when discussing his company's wearables division. Sales of its running watches have fallen by 20 percent in a year, and Goddijn wants to "focus" on TomTom's core businesses. It's likely that TomTom will exit the wrist-worn hardware market at some point soon, and it won't be alone.
TomTom sends HD Traffic update to all Live models, extends Traffic Manifesto to US (video)
TomTom CEO Harold Goddijn announced at a NYC event last night that the company's HD Traffic service, previously only included with the Go 2535 M Live, would be available on all U.S. Live models, including the Go 740 Live and XL 340 Live. Traffic updates will be one component of the subscription-based Live, which will also see a 50 percent price drop, to $60 per year. This is all part of TomTom's grand Traffic Manifesto, which aims to cut traffic by five percent overall. Achieving this rather lofty goal in the U.S. would require 10 percent of the country's drivers to be using Live, which transmits real-time traffic data using a dedicated AT&T SIM. The company says drivers using the service themselves can expect to see travel times reduced by up to 15 percent. Our commute often involves a pajama-clad hike from the bed to the desk, so if you're currently a subscriber who drives to work, let us know if Traffic is making a dent in your travels.
TomTom shows signs of life with Traffic Manifesto, aims to shorten European travel times by 5 percent
We're actually surprised that TomTom's still going strong after Google and Nokia unleashed their free satnav offerings many months ago. If you need some convincing, try this: following the launch of its Go Live 1000 series earlier this month, TomTom has just published a manifesto on its mission to encourage "better use of existing road capacity," and eventually "reduce journey times for everyone by up to 5 percent where there is traffic." Actually, by "everyone" TomTom means Europe, and according to its computer simulations, this would apparently require 10 percent of the continent's drivers to be hooked up to its HD Traffic active load-balancing service. There's no time frame given here, but it'll probably be awhile -- in the video after the break, CEO Harold Goddijn admits that out of TomTom's 45 million drivers, only about 1 million (or 2.2 percent) are currently connected to its live services. That said, this figure might get a little boost once TomTom starts providing free traffic data to radio stations and TV channels as part of its manifesto (in return for some cheap publicity, of course). On a related note, TomTom has also just rolled out HD Traffic 4.0, touting its "higher accuracy, reporting up to 200 percent more traffic jams during rush hours than previously." Existing HD Traffic customers from eight nations -- including Switzerland -- need not fiddle with anything to utilize the new service, and by year's end seven more countries will join the party. Meanwhile, we're still waiting on TomTom's own take on the App Store -- who knows if the company will even survive long enough to reach its goals. We kid, we kid. Or do we?%Gallery-103666%
TomTom reveals plans for App Store in battle against smartphone navigation
You know how TomTom is moving to a WebKit-based UI with its new flagship Go Live 1000 satnav? Well, there's good reason for it. While TomTom called it a "platform for innovation" at Tuesday's press event in Amsterdam, going so far as to show a few in-house developed prototype apps for Facebook, Wikipedia, and live street cams, it stopped short of revealing its true plan: an app store it can cuddle and call its own. Pocket-lint had a sit down with TomTom CEO Harold Goddijn who revealed TomTom's plans to launch the app store by the end of the year. Apps that will easily migrate to its in-car platform, and to and from other WebKit based devices. In essence, it's TomTom's consumer-focused survival plan against free turn-by-turn offerings from Google and Nokia. While there's no doubt that dedicated satnav devices offer greater functionality and better performance compared to their part-time smartphone navigating competitors, selling the average consumer (not hardened road warriors) on the need for two devices won't be easy. Besides, are Facebook updates really that critical when driving? Pics of the Wikipedia and street cam sample apps after the break.
