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Apple moving international iTunes arm to Ireland next month
In a note sent out to developers, Apple has confirmed it's moving its international iTunes business from Luxembourg to its European hub in Ireland effective February 5th. The company pre-empted the move last September, when it transferred all developer contracts and an estimated $9 billion in assets between the countries in preparation. And from next month, responsibility for Apple's iTunes arm serving over 100 countries (not including the US) -- and covering the iTunes, iBook and App Stores as well as Apple Music -- will formally transfer to its offices in Cork, Ireland.
Apple's iBooks Store and iTunes Movies banned in China
Although Apple is enjoying a lot of success in China, its popularity hasn't stopped it from falling foul of the country's regulators. The New York Times reports that Chinese media watchdog, the State Administration of Press, Publication, Radio, Film and Television has banned the company's iBooks Store and iTunes Movies service as part of a strict crackdown on online services owned by foreign companies.
iBook Lessons: Style sheets
One of the challenges Steve Sande and I face, when building our ebooks, is to present our manuscripts with reasonable typographic flair. That's harder than you might first think because readers can customize many ebook features, including fonts. In iBooks, they may choose sans-serif Seravek over, say, serif'ed Palatino. Instead of worrying about particular font mixes, we found we needed to concentrate more on the layout geometry. These issues included relative font sizes (e.g. how the heading font size compared to the text font), indentations for lists and notes, in-paragraph spacing that controlled how dense each paragraph was wrapped together and between-paragraph spacing. Over time, we've evolved our in-house style sheet to define how each of these elements are laid out in our ebooks. Our latest effort, Pitch Perfect (left) looks a bit different when compared to our first ebook, Talking to Siri (right). We've gone a lot bolder with our font sizes, are using hues for subtitles (the Siri fonts are all solid black), and have tuned a lot of the layout. For example, we increased the paragraph to paragraph spacing for easier reading. We have developed these styles in Word and Pages, where you can tweak each of the paragraph characteristics and save them into named styles. In the following screen shot, you can see our basic paragraph characteristics, defining how stretched our characters are (not at all), the spacing between lines, and how much padding to add before and after the paragraph. When creating standard ebooks, these characteristics form the basis for ereader layout. It's then up to the reader app, whether iBooks, Kindle, or whatever, to decide how to finalize the presentation. You don't have a lot of say on the ultimate way the page will be seen by the reader but you can express your preferences for relative differences. Apple's iBooks Author changes that approach around entirely. By extending the EPUB standard to their own proprietary ibooks format (adding XML namespaces and CSS extensions), Apple has allowed authors finer control over ebook layout. When you create a book with Apple's tool, you're ensured that what you create is what the reader experiences. The following screenshot is from our iBooks-only title Getting Ready for Mountain Lion. Each typographic and visual element was laid out precisely in iBooks Author. From page breaks to figures to text, we could exactly preview each page as the reader would see it. What's more, Apple provides six high-quality style sheet templates for you to work with. You do not have to design your own styles to create eye-catching, beautiful manuscripts. Just choose an existing layout, and work from there. We did extend Apple's "basic" style template for "Getting Ready" because we used layout elements (such as in-text notes) that went beyond Apple's layout vocabulary. We also tweaked some of the styles we were given, including the blockquote element, to better match the way we were using our examples. iBooks Author allows you to save your customizations for re-use (File > Save as Template). The third party app Book Palette ($9.99, shown below) provides 20 custom templates built in this manner. Book styles range from cookery to business writing, brochures to glossy product overviews. The limits with Author, of course, are that you cannot distribute paid content outside of the iBooks store, that you cannot distribute to other platforms like the Nook or Kindle, and that you cannot create versions for iPhones and iPod touches. Author is iPad-only, Apple-only, iBooks only. For those reasons, when we had to choose which avenue to develop Pitch Perfect with, we decided on a standard EPUB. This allowed the book to be read across the iOS platform line, and on the Kindle and in Kindle apps. After using iBooks Author's beautiful layout tools, it's hard to go back to Word and Pages but it's a place that, for now, better serves our layout needs for a larger potential market.
You're Our Editor: iBooks Author or ePub for the iBooks store?
Normally we turn to the TUAW Brain Trust for your opinions about hot topics in the news and your predictions about the future of tech. Today, we're switching things up. Instead of asking about where things are going, we're asking you about strategy. Here's the situation: Like many authors, TUAW blogger Steve Sande and I have fallen in love with Apple's iBooks Author page layout tool. When writing our book about preparing your computer for the upcoming 10.8 OS X upgrade, we decided to create an iBA version for iBooks and a standard Kindle edition for Amazon. Although frustrating to use at times (it's still early days in iBooks-ville, such as where's the "Split into new chapter at this point" option?), we loved the look and feel of what iBooks Author produced. It's slick, it's hot, it's yummy. We uploaded our product last week using the nifty in-app "Publish to iBooks" feature. Then people started asking us: "What about us iPhone users? Don't we get to read the book too?" You see, here's the problem: iBooks Author doesn't do iPhone. It's an iPad-only product. And there is the heart of our dilemma. Should we invest the time, the extra ISBN, and the extremely high annoyance overhead to convert our Kindle version to an iBooks-compliant ePUB via our old creaky copies of Pages? (We mean it about the annoyance. It's a huge pain.) You tell us. We're going to go with your advice. We're giving you a poll and the comments are open for your opinion. Should ebook authors make an end-run around iBooks Author to create iPhone-compatible ePUBs that reach a wider audience or are we wasting time and effort on a format that can never really compare to the iPad experience? %Poll-75089%
Kindle and Nook e-readers get massive price cuts
We can't say for sure if the Apple iPad is the cause, but it's a pretty good bet the iPad and the iBook app are part of the problem for Amazon and Barnes and Noble. Both booksellers today dramatically cut the price of their competing e-book readers. Nook started the ball rolling downhill this morning when the original Nook, priced at US$259, was cut to $199, and a new Wi-Fi only model was introduced at $149. Now Amazon has just responded, cutting the $259 Kindle to $189. Whew! It's getting competitive out there. Many people still prefer a dedicated book reader, but the iPad has come on strong. I've read several books on my Kindle, and the screen is detailed, but I actually prefer reading on the iPad where I don't have to worry about finding an external light source. I also prefer the color illustrations on the iPad for the books that feature them. It will be interesting to see how this all winds up. Of course you can read Kindle books and purchases from the Nook store on your iPad or iPhone (and on your Mac), so readers have plenty of choices. Sadly, you have to juggle a lot of different e-reader apps on each device, but we all benefit as consumers when the competition gets up and running.
iBooks could be US-only at launch
Apple Australia has published iPad content to their site, and some keen-eyed observers have noticed what's missing. The list of features explained on the site includes much of what we saw yesterday -- Safari, Mail, YouTube, video ... all but iBooks and the iBookstore. Scroll down to the bottom of the page and you'll see a footnote stating that iBooks will be U.S.-only at launch. In the meantime, all iPhone/iPod touch apps will run on the iPad, international uses can grab the Kindle app [Free - iTunes link] (the irony is not lost on us), Classics [Free - iTunes link] or any of the other ereaders in the App Store [iTunes link]. Of course, we're a few months out of launch so things might change. But we're not holding our breath. [Via Engadget]
