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Advertising is poised to take a bigger role in mobile gaming now that Electronic Arts has signed a multimillion dollar, year-long advertising campaign with Unilever, says a report in AllThingsD. Unilever is a multinational consumer goods company that owns such brands as Dove, Ben & Jerry's,...

2 years ago 0 Comments
April 6, 2012 at 11:30AM
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We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the company has extended its deal with Microsoft's in-game ad firm Massive to offer dynamic ads in games for the next two years. While Massive will continue to offer in-game ads in existing titles from E...

7 years ago 0 Comments
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They've been embraced by major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a new area -- Xbox Live Achievements. A quick skim ...

7 years ago 0 Comments
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Developers for titles hosted by MSN Games can now expect to have an extra outlet of income, care of Microsoft. The House of Gates is promising to share portion of the revenue earned from in-game advertisement generated by a title to the respective game maker. The model is divided between two tiers: ...

8 years ago 0 Comments
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According to reports on the Wall Street Journal and CNN Money, Google has begun negotiating the purchase of AdScape Inc., a move that would allow the internet behemoth to step into the realm of in-game advertising. Though neither party has outright confirmed that such a deal is in the works, it woul...

8 years ago 0 Comments
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Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free. Under the terms, ads are ...

8 years ago 0 Comments
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Speaking with GamesIndustry.biz, IGA Europe vice president Ed Bartlett explained how in-game advertisements could benefit the interests of PC-based independent developers. Barlett pointed to Nadeo, which was able to release TrackMania Nations as freeware through the use of in-game ads, in turn boost...

8 years ago 0 Comments
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Braving deadly exposure to fan-infested forums and chat rooms, market researcher BrandIntel recently embarked on journey throughout the many tubes of the internet in order to determine the most popular new and upcoming video games. Using a "proprietary formula", their intimate research has resulted ...

8 years ago 0 Comments
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Take-Two and independent advertising company, Double Fusion, have announced an agreement that will see up to nine upcoming 2K and 2K Sports titles riddled with in-game "advertising opportunities". The official press release notes that Double Fusion will be exclusively providing dynamic advertising ...

8 years ago 0 Comments
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"The value of an entertainment medium is directly proportional to how well it is measured." This is the proposition Nielsen VP Jeff Herrmann put forth for the creation of GamePlay Metrics, a service that will measure just how many eyeballs are glued to the day's hottest games. Such data is of course...

8 years ago 0 Comments
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In-game advertising is on the rise, and while most ads you might see in games are reasonably well placed, there are some ad campaigns that pander more to the advertiser than the specific game setting. This latest development is along the same lines -- Next Gen brings word that Massive Inc. will be t...

9 years ago 0 Comments