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Acclaim & IGA link up for six-game ad deal
Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free.Under the terms, ads are set to appear in 2Moons, 9Dragons, DANCE, BOTS, and two additional titles yet to be announced.See also: In-game ads put devs in control
EA's "spyware" targeted by CA lawmaker
California Assemblywoman Lori Saldana could soon introduce a bill into state legislature that would halt companies like EA from including spyware technologies in their games. Battlefield 2142 has come under scrutiny for requiring players to install software that collects personal data from users' PCs and transfers it to foreign servers for advertising purposes. Consumers aren't warned of the adware application until opening the game box.Beth Givens of the Privacy Rights Clearinghouse calls EA's methods "particularly vile," prompting Saldana to consider legislation. "A parental notice telling them private information might be at risk is important to have," Saldana told a local news station.[Via GamePolitics]
