In-gameadvertising

03.18.08
EA, Massive extend in-game ad deal through next two years
03.18.08

EA, Massive extend in-game ad deal through next two years

We can expect ads to continue to be shoved down our throats in games from Electronics Arts as the c...

By Jason Dobson,   03.18.08
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07.02.07
Advertising coming to Xbox 360 achievements
07.02.07

Advertising coming to Xbox 360 achievements

They've been embraced by major publishers. They've infected everything from first-person shooters a...

By Kyle Orland,   07.02.07
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02.08.07
Microsoft, MSN game devs to share in-game ad revenue
02.08.07

Microsoft, MSN game devs to share in-game ad revenue

Developers for titles hosted by MSN Games can now expect to have an extra outlet of income, care of...

By Ross Miller,   02.08.07
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01.22.07
Google looking to purchase video game ad firm
01.22.07

Google looking to purchase video game ad firm

According to reports on the Wall Street Journal and CNN Money, Google has begun negotiating the purc...

By L. Kietzmann,   01.22.07
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01.04.07
Acclaim & IGA link up for six-game ad deal
01.04.07

Acclaim & IGA link up for six-game ad deal

Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place ad...

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01.02.07
In-game ads put devs in control
01.02.07

In-game ads put devs in control

Speaking with GamesIndustry.biz, IGA Europe vice president Ed Bartlett explained how in-game adverti...

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12.06.06
Marketing formula determines 'hottest' video games
12.06.06

Marketing formula determines 'hottest' video games

Braving deadly exposure to fan-infested forums and chat rooms, market researcher BrandIntel recently...

By L. Kietzmann,   12.06.06
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12.05.06
Take-Two signs in-game advertising deal
12.05.06

Take-Two signs in-game advertising deal

Take-Two and independent advertising company, Double Fusion, have announced an agreement that will s...

By L. Kietzmann,   12.05.06
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10.18.06
Nielsen adds games to ratings matrix
10.18.06

Nielsen adds games to ratings matrix

"The value of an entertainment medium is directly proportional to how well it is measured." This is...

By Kyle Orland,   10.18.06
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