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Sprint's new individual plan gets you unlimited everything for $60
Sprint didn't waste any time after reshuffling its leadership -- the SoftBank-owned carrier kicked into high gear by announcing a competitive limited-time $100 family plan promotion just a few days after new CEO Marcelo Claure filled the void left by Dan Hesse. Tomorrow, it's taking another step into the aggressive pricing war by introducing a $60 unlimited talk, text and data plan for individuals. Unlike the family plan, this new option will be available to both new and existing (upgrade-eligible) customers alike, but you'll need to sign up on the Easy Pay plan. This means that you'll need to either bring your own Sprint-compatible device with you onto the plan or purchase one at full retail price; if you choose to finance a phone, you'll pay that amount on top of the $60 plan.
T-Mobile lauches new individual and family plans right on schedule
As rumored, T-Mobile overhauled its individual and family plans today and simplified your options to just three tiers of voice service. Individuals can choose between 500, 1,000 or unlimited minutes, with unlimited text messaging adding $10 and data add-ons ranging from $10 for 200MB to $60 for 10GB. Family plans come in 1,000, 2,000 and unlimited minute varieties while the sharable data and text services cost twice as much as their individual counterparts. There are some odd restrictions, such as the inability to add texting or data to the mid-tier plans and no choice for unlimited voice service without SMS tacked on. We do, however, like the overage-free data options that simply drop to 2G speeds when you reach your plan's threshold instead of shocking you with huge fees at the end of the month. We can also confirm that restocking fees have been bumped from $10 regardless of device to $50 for smartphones, $75 for tablets, and $25 for USB modems and "basic phone devices." Check out the sources for all the details and fine print. Update: Just a few hours after debuting its new individual and family plans T-Mo unleash a pair of new no annual contract choices. $50 gets you unlimited voice, text, and 100MB of 4G or 3G data while $70 pushes the high-speed data cap to 5GB. And, just like the on-contract options, these are overage-free. PR is after the break. [Thanks, Neal]
