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Taco Bell to serve up free WiFi and in-store TV, keep you LOL'ing through Fourthmeal
The border runners at Taco Bell have fallen behind the ginger clown and his posse of hamburger-loving friends in terms of connectivity, but the fast food franchise will soon rectify that with the introduction of free WiFi at 5,600 locations over the next four years. In an attempt to keep you connected whilst stuffing your face with Beefy Melt Burritos, Taco Bell has teamed up with Indoor Direct to bring in-store WiFi and a specially branded TV network to the chain. Diners will apparently be encouraged to interact with content running on the network, with enticements to download free music, receive opt-in text messages, and engage in social media campaigns. Sounds like the perfect opportunity to resurrect that pot-stirring little chihuahua.
