IndoorPositioningSystem
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Nokia links up with Bluetooth 4.0 for indoor positioning, because anything Google can do, it can do better
Not to be outdone by the mobile mammoth that is Google, Nokia's prepping its own version of indoor maps for wireless users. Rather than run the risk of being a me too! product, Espoo's Research labs have chosen Bluetooth 4.0 as the main ingredient for its in development location service. The Finnish company's hoping to get a slew of partners onboard so it can begin outfitting retail shops, malls and other well-trodden public spaces with inexpensive antenna arrays that would track a user's movements via device-embedded Bluetooth tags. But indoor positioning for mobile-wielding users isn't the only endgame here, as the tech could also find its way into shopping carts -- useful for gathering analytics on consumer habits. It's certainly a privacy trade-off, but by now you should be well comfy with the notion that digital convenience always comes at a cost. Hit up the source below to take a peek at the proposed equipment.
Meijer deploys indoor positioning trial, helps you find the Morton Salt faster
Indoor positioning systems have long been a holy grail for malls and big-box retailers where labyrinthine aisles and massive floorplans that rival small towns often leave customers begging for mercy, but the obstacles to deploying them are many: you've got to create detailed maps for every facility where you want it to work, and you need some sort of system for locating users with a reasonable level of precision since GPS is out of the picture. Start-up Point Inside has been hard at work on IPS for some time now, figuring that modern stores and malls teeming with WiFi access points and reliable AGPS are good enough to make it work, and now they've hooked up with Midwestern superstore chain Meijer to trial a system in four Michigan locations that will let users locate "more than" 100,000 items in store along with facilities like bathrooms and customer service. Conveniently, these stores have some 26 WiFi nodes deployed, which helps triangulate users down to a reasonable level of precision -- though it's probably not going to be able to tell if you're standing in front of the Frosted Flakes or the Raisin Bran. It's a free download for iPhone and Android users, and if you're close to one of the trial stores, be sure to let us know how well it works. Follow the break for the full press release.
Rosum's Alloy chip promises 'precise' location using TV signals
Though plenty of firms (including some big ones) have been trying to commercialize consumer-facing indoor positioning technologies for years, none have succeeded on a wide scale -- which certainly seems to leave the door wide open for a system that actually works to be wildly successful, doesn't it? Rosum has been toying with the idea of using plain old TV signals to accurately locate people and objects within GPS-hating structures for years, and with today's launch of its so-called Alloy system with partner Siano, the company could be closer to wide-scale deployment. Basically, Alloy combines AGPS (for maximum precision outdoors and in marginal areas) with support for a variety of types of TV signals to enhance coverage and provide <150 meter accuracy even in the deepest, darkest, dankest corners of your home where traditional GPS would never dream of going. What's more, Rosum touts that TV positioning is several orders of magnitude more power-efficient than AGPS, music to the ears of anyone who's struggling to get a full day's battery out of their phone. They're sampling chipsets beginning this month, but don't expect it in handsets right away -- Rosum's primary target appears to be femtocell makers. The devices traditionally require GPS reception, requiring unsightly remote GPS antennas if you're not interested in balancing the cell on a window sill, so a technology like this should let you properly bury that network extender behind a bookshelf where it belongs. Follow the break for Rosum's press release.
Nokia hard at work commercializing indoor positioning systems
How'd you like to be able to make a bee line straight for the ketchup in the Mega Mart without having to walk down thirteen aisles first in a frustrating process of trial and error? Yeah, Nokia feels you, which is why it's working on developing an indoor positioning system that's robust enough to use -- and easy enough to set up -- to be commercialized. The company apparently already has some 40 buildings worldwide set up with trial systems, and it's working on a commercial trial with a Helsinki mall that'll go live later this year with the goal of figuring out how such a system could generate cold, hard cash. We wouldn't expect this to go big any time soon, but for what it's worth, there's talk of dropping a build of the client on Nokia's own Beta Labs at some point in the future.
Thales develops Indoor Positioning System based on UWB
Thales -- the French aerospace company that brought us MILTRAK -- has rolled out yet another impressive development, this time aiding firefighters, cops and armed forces in tracking objects / people while indoors. Its Indoor Positioning System (IPS) is essentially "an indoor form of satellite navigation," and while we've heard of similar, this iteration is based around ultra-wideband. Notably, the company implied that it hoped to bring the technology to police forces and military platoons in the future, and if things go smoothly, consumers could actually see it used in GPS-enabled mobiles in order to provide navigation services in more places. Unfortunately, it seems as though Thales is still working on completing the new system, so we wouldn't get all hopeful for a commercial release anytime soon.
