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Intel roadmap reveals 10-core Xeon E5-2600 V2 Ivy Bridge CPU
Intel may have recently spilled its Q3 guts for 2012, but we highly doubt that the chip maker planned on outing its forthcoming projects for next year. An alleged internal slide makes the claim that the silicon giant plans to introduce a 10-core Xeon E5-2600 V2 Ivy Bridge-EP CPU in the third quarter of 2013. Compatible with Socket R LGA 2011 motherboards, this brute will max out at 20 threads through HyperThreading. Packing 30MB of L3 cache, this unannounced Ivy Bridge supports up to 1866MHz of DDR3 system RAM. If these specifications have whet your appetite, the Xeon E5-2600 V2 is only the tip of the iceberg -- Chipzilla is said to also have a 12-core processor in the pipeline as well.
Adgadget: Apple - flattered and photocopied
We're pleased to introduce a new column today, Adgadget, a periodic editorial by Ariel Waldman about the advertising behind consumer technology: Functioning to flatter, Apple's marketing department continues to imitate their inspiration. While a bit lack-luster, Apple's recent commercial for the up and coming iPhone is a far cry from the originality of the product itself. As some may have seen, it was soon found that the iPhone commercial that had originally aired during the Oscars was a cut and dry ripoff of a film that had come out more than a decade earlier. While seemingly scandalous, this incident was no coincidence. Apple had approached the filmmaker earlier for permission to use the concept; no stranger to being turned down -- and similarly to the battle with Cisco over the very name of the product -- Apple went ahead and used it anyway. This time the muse happens to be experimental artist / musician Christian Marclay, who in 1995 produced Telephones, an abstract film of absurd and fragmented conversations cut up from phone scenes in movies. The film focused to comment on the relationship between sound and image by way of video; intrigued by the phone-movie mashup, Apple approached Marclay to use his work. Marclay, of course, refused Apple's advances, but Apple took advantage anyway. Since asking the source had short-circuited, Apple instead took to using extremely similar footage, making the iPhone commercial nothing short of a complete color copy of Telephones.Reminiscent of the earlier Intel chip commercial outcry that clearly ripped out scenes from Postal Service's "Such Great Heights" music video, content confiscation is nothing new to Apple. There was also the iPod incident in 2005, where blogs everywhere threw up screen grabs and expressed shock over the extreme similarity between the then recent Eminem iPod commercial and a Lugz commercial from 4 years before. But it wasn't always this way.
Intel planning low-cost chip for iPhone competition
With Apple scaring the heebie-jeebies out of most major wireless handset manufacturers (to a point) with the upcoming iPhone, some apparently think they can get a competing handset out to duke it out with Apple's new icon soon. With that notion, chip giant Intel wants iPhone competitors to feast at its house o'chips, as the chipmaker is readying a "low-power chip" that it is targeting at manufacturers that want to put out an iPhone competitor. Although Intel CEO Paul Otellini assumes that a power / performance angle on a new Intel chip would position an iPhone competitor's hardware cost to benefit ratio correctly, we suspect that it will take more than that to get under Apple's thick iPhone skin -- some sort of revolutionary UI for starters (and that cool, automatic orientation sensor can't hurt either). Any scrappy operations out there (put your hand down, Meizu) care to take a stab at it?
