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Ah, Sweden. The land of Akvavit, crayfish parties and billboards that respond to your iPhone. You heard that right. McDonald's, not exactly a hotbed of Swedish cuisine but a popular place to eat nonetheless, has installed an interactive billboard in Stockholm. Enter a special URL, and you can...

June 6th 2011 at 6:00am 0 Comments
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When you complain about Apple's products lacking Flash support, we figure you're talking about games and video, but web developers have to make a living too, right? That's why Greystripe and Adobe are working together to bring ads to iDevices all around, with an intriguing technology that might one...

June 8th 2010 at 1:24am 0 Comments
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While this isn't the first time that we've heard of Bluetooth-enabled advertising, we still think it's an intriguing idea. Researchers at the Department of Electronics and Computer Science at the University of Southampton in the UK have come up with their own way to connect this nearly-ubiquitous ce...

September 13th 2006 at 2:05pm 0 Comments
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In what may be the first step towards a possible "nightmare scenario" where you can't walk around an urban area without your phone being deluged with spam, a French advertising firm has installed small transmitters on billboards and posters around Paris that offer downloads or discounts to passersby...

May 8th 2006 at 2:00pm 0 Comments