International3dSociety
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3D@Home Consortium and International 3D Society combine, don't make 6D
There are lots of companies behind that 3D content you ogle at the cinema or at home, and all of them are likely to be members of the International 3D Society or the 3D@Home Consortium. Both of these bodies have the same goal -- growing the worldwide 3D industry -- and now they've joined forces to become the creatively named "International 3D Society & 3D@Home." The name might have changed (kind of), but the aim is still to support everyone that has a hand in creating content, software, hardware or deals with the behind-the-scenes logistics to get 3D to your tellybox, school and workplace. They also seek to educate us, the eager consumers, on the magic of three dimensions and to make sure we "feel comfortable" with the cinema sorcery. Is it a good thing for the industry? Certainly, but will it make us don our active 3D spectacles more frequently? Probably not.
Tron: Legacy, Alice in Wonderland, Call of Duty: Black Ops snag 3D Creative Arts Awards
Just in case you were fast forwarding to the Oscars this weekend, the International 3D Society got together tonight and announced its selections for various 3D Creative Arts Awards like 3D Live Action Feature of the Year (Tron: Legacy), 2D to 3D Conversion (Alice in Wonderland), 3D Videogame (Call of Duty: Black Ops) and more. The Hollywood Reporter has the full list of winners, including James Cameron being picked for the inaugural Harold Lloyd Award for outstanding achievement in 3D filmmaking and advocacy. Naturally, the entire thing was filmed in 3D and will air as a 2-hour special on the Sony / Discovery / IMAX 3net channel whenever it eventually launches.
3D movies have accounted for 33 percent of the box office this year
This one is for all of those who wonder why everyone is so 3D crazy, you see while you might think it is a gimmick, people are paying extra to go see movies in 3D at the theater. In fact since Avatar was released, 33 percent of box office earnings are from 3D movies, according to the trade group International 3D Society. Even more reason to get excited is because we're only talking four movies here. So the next time you wonder why every TV manufacture, cable company and set-top maker is 3D crazy, you'll remember it's because consumers have shown they'll pay more for 3D, and everyone want to get in on some of that action.
