JdPowers
Latest
J.D. Power's 2007 results on handset feature satisfaction
We frequently see studies that talk about how wireless customers like the carrier they are with. But many times, we're more interested in seeing how wireless subscribers like the devices they use. J.D. Power and Associates has just released the results from its "Wireless Mobile Phone Evaluation Study" that measured customer satisfaction on handset performance by wireless users. The five factors measured on handsets in this study included physical design, operation, features, durability and battery life. In overall results, Motorola and Sanyo were tops, with Samsung and LG also seeing above-average marks. Clamshell owners outweighed candy bar owners (69% to 29%) and customers were also found to be holding on to their handsets for just under 18 months on average, while using the speakerphone, camera and text messaging as the top features.
Virgin Mobile takes top prepaid honors in J.D. Powers survey
They may not be offering the Lobster 700, but Virgin Mobile's US outpost can lay claim to one thing: they've bested all of their peers in J.D. Powers' latest survey of prepaid services through national carriers and MVNOs. The survey of 4,000 current customers measured satisfaction with call quality, company image, account management, initial activation, service plan options, and customer service, with Virgin scoring 751 on a 1,000-point scale. Coming in a close second was Verizon with their Inpulse service, scoring 736, followed by T-Mobile, Boost Mobile, and TracFone, while Cingular's GoFone and Alltel both scored under the average of 717. Perhaps more interesting than the rankings, though, was the finding that customers of MVNOs (like Virgin) ranked their services higher in account management and cost, while direct services (like T-Mobile) fared better in areas like company image and call quality. Anyway, our congratulations go out to Virgin on that shiny new trophy for the mantel, but honestly, we'd gladly trade it for a Lobster any day of the week.[Via The Wireless Report]
