KramerVsKramer
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Sony using BD-Live to promote new content across different titles
It will take time to find out if 2009 is the year BD-Live takes off, but at least studios are trying a few new things. Sony's latest experiment centers around a Q&A session with the director and one actor from Kramer vs. Kramer, which will be posted for download by owners of that movie and other Sony Blu-ray releases. Throwing in downloads for a 1979 flick is an interesting strategy, and posting content that crosses discs could help raise awareness of the feature among customers but honestly we could just go to the website and read a Q&A without owning the disc too. Good try Sony, but it looks like our wait for more innovative uses of Blu-ray's Internet connectivity continues.
