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Lytro -- maker of "shoot now, focus later" cameras -- is diving into the virtual reality and video market, following an investment of $50 million led by GSV Capital. The market shift means Lytro will lay off 25 - 50 of its 130 employees, and at the same time hire new folks with expertise in VR and...

February 25th 2015 at 7:55pm 0 Comments
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Lytro wants other companies to use its light field photo technology to improve their devices, and not just photography wares. In order to do that, the company outed the Lytro Development Kit (LDK) as part of its Platform initiative. At first, you might think this if for other consumer device maker...

November 6th 2014 at 7:41pm 0 Comments
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Arqball has just released the FocusTwist app for iOS that lets you selectively focus after taking an image -- without investing $400 in a Lytro light field camera. It works by automatically taking several shots with different focus points from your iPhone's camera, delivering the best results if y...

April 23rd 2013 at 6:11am 0 Comments
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Lytro camera hands-on (video) Lytro open to partnering with smartphone makers, executive suggests Lytro's light field camera captures 'unprecedented' images, lets you choose focus later Don't let that cute design fool you. Lytro, the world's first commercial light field camera, is the...

March 8th 2012 at 10:00am 0 Comments
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On March 1, a new era of photography began when California-based Lytro started shipping the first Lytro Light Field Cameras. When I first heard about light field photography last year, I was intrigued enough to pre-order one of Lytro's cameras sight unseen. The camera arrived on Friday, and I've n...

March 5th 2012 at 4:15pm 0 Comments
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Those of you that scurried to get an early spot in the pre-order cue for Lytro's upcoming camera, ought to carefully skim your inboxes for an email confirming shipment of your infinite focusing shooter. Per a ton of tips from you, in addition to a post from the company's official blog, early orders...

February 29th 2012 at 6:08pm 0 Comments
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While we impatiently await a Lytro to call our own -- or at least rigorously review -- it looks like the light field technology could be used for video. Ren Ng, CEO of Lytro and the man behind the camera's focus-dodging optical wizardry, mentioned that the main barrier between the curious camera le...

February 17th 2012 at 5:36pm 0 Comments
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Now that its famed light field camera has finally become official, Lytro is looking to the future, with an eye, apparently, toward the cellphone market. During a recent interview with PC World, Lytro executive chairman Charles Chi described his company's new sensor in greater detail, and talked at...

January 25th 2012 at 10:24am 0 Comments
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You knew Lytro was up to something, but with its infinite focus light-field powered camera out of the bag, how does it actually stack up in real life? In a word: novel -- you certainly won't be tossing your regular camera for this shooter, at least not in its current incarnation. Still the concep...

October 19th 2011 at 7:26pm 0 Comments