Well here we are folks, back for more at Intel's sprawling CES press event. The room is teeming with people right now, and the mood is thick with Penryns and MIDs. We'll see if it all works out like we hope. Stay tuned!

4:27PM PT - We're seated, we're ready. House music is playing, some people are on the floor -- shaking it. Just kidding. Prepare for coolness.

4:30PM PT - Announcement: fill out a survey and win $500. Also, please be seated. Heavy stuff here.

4:33PM PT - T-minus 2 minutes. Almost party time.

4:37PM PT - The lights have dimmed... and we're off! We're being treated to a cheesy CES intro. Ouch -- kind of painful. Now they're showing a roll call of CEOs that will speak this year. It's pretty "cool."

Okay -- president of the CES, Gary Shapiro! He's talking about Paul Otellini, and how important he's been in the industry.

We're hunkering down for Hitachi's CES press conference, but there's no air of mystery in the air: two huge walls are decorated with "1.5" emblems, and we're surrounded by about 20 of the displays -- including a series of the 1.5-inch thick LCDs on a huge sort of staircase. Very surreal. We should be getting started any second now.

12:04PM - There's a criminal shortage of seating, so most people are lining the aisle next to the Hitachi booth in order to catch the action.

12:09PM - And here we go. "Thank you for your patience." Starting off with an opening video. Well, sort of. The 1.5 displays are sort of dancing for us, very evocatively. Video ends with "1.5 is here."

12:10PM - Mr. Monotone MC gives the floor to the President of Hitachi America, whose name we cannot spell. "Americans are always looking for something exciting." He sounds pretty bored with the whole idea, but hopes we'll enjoy what Hitachi has to announce.

10:54AM PT - We're here at the DISH's press conference. Folks are taking their seats, and it's pretty laid back right now. Expect to hear about new DVRs and plenty of HD goodies!

11:02AM PT - Okay, things are getting underway. Follow us in after the break for the news.

We're getting ourselves situated here for Panasonic's CES keynote, which we're expecting to include an unveiling of Panasonic's 150-inch plasma TV. We're in the same ballroom that hosted last night's Gates extravaganza, but it's cut down to half the size for this morning's event -- all the same, we don't expect to be disappointed. Stand by for the proceedings to begin at 8:30AM PST (11:30 EST).

8:21AM - Panasonic AVC President Toshihiro Sakamoto will be joined on stage by Gary Shapiro, President and CEO of the CEA, who kicked things off last night.

8:32AM - "The show will begin in five minutes." Apparently when you've got a 150-incher in the wings, there's no need to be punctual.

8:36AM - And here we go. Oh, it's just the video intro from last night. Strong start, folks. As a side note, it turns out we're sitting behind some sort of ambassador. Sadly, she's not liveblogging.

8:39AM - Here's Gary Shapiro. He's pretty intense, plugging the number of exhibitors and particular partners (hey NBC). "In 2007 technology exploded as never before as the free market drove adoption..." Video downloads took up where MP3 downloads left off "Just look at YouTube."

8:42AM - "Our industry's growth remains strong, and the trend will continue in 2008." Despite economic concerns, they expect the industry to grow to $171 billion next year.

Well folks, we're here basking in the soothing white light, and extremely ready for whatever Philips has to offer this CES season. Prepare to be blown away, or not blown away. Only time will tell.

12:53AM PT - We've got front row seats, and things are looking and sounding quite dramatic today. We're not sure if we should be laughing or crying. It's emotional.

1:00PM PT - Right on the nose! We're off! It should come as no surprise we're being treated to some intense, arty video of the company's Aurea.

And Andrea Ragnetti, CEO consumer lifestyle has taken the stage. The consumer lifestyle is a brand new sector of Philips -- it combines consumer electronics and domestic appliances.

10:37AM PT - Panasonic's press conference is about to begin, and we're here. Expect big news on the mondo-sized Lifewall plasma, LCD talk, and Blu-ray drives. Stay tuned, we'll be live blogging from inside.

10:58AM PT - We're in and the crowd is taking its seats. Beatles are playing, always a crowd fave.

11:06AM PT - And we're off! Follow us after the break.

We're here live at Netgear's CES press conference in beautiful and delightful Las Vegas, stay tuned for a blow by blow account of all the router-fied goodness coming our way in the new year.

8:47AM PT - We're sitting down. It's awesome.

8:52AM PT - The vibe in the room is thick. There's an overwhelming feeling of pure love here.

9:01AM PT - The intro begins -- they're claiming we'll be glued to our seats for a solid 45 mins. Patrick Lo, the founder of the company is on the stage, letting us know the company's mission in the world -- high speed broadband for everyone, cheaply. He says they're the most "global" company in home networking.

8:58AM PT - Ok, we're on the call, and there's soothing classical. We'll "be underway in a few minutes."

9:02AM PT - Ok, we're about to begin!

9:04AM PT - "Welcome everyone to the Google, Inc. conference call. Today's call is being recorded." Yeah, by us! Elliot Shraig (sp) from Google is on. "We have a number of companies here with an exiting announcement to make in the mobile space."

Sergey and Eric from Goog, Peter Chou from HTC, Zander from Moto, plenty of heavyweights. Eric Schmidt is kicking off -- Andy Rubin will join for the Q&A.

9:05AM PT - "Thanks everybody, for joining us. We're obviously very, very happy that this announcement is going out today. To give you some context, there are 3 billion mobile users worldwide... getting people access to information is very important. On Google's side we have a two part strategy... the part we want to talk about today is creating a whole new mobile experience for users, and we're going to do that with Android."

9:06AM PT - "Google along with 33 other companies are announcing Android, the first truly integrated mobile operating system. ... What's particularly notable is that it's available under a mobile open source license. It's incredibly important to say that this is NOT an announcement of the 'Gphone'... we hope there will be thousands of 'Gphones'..."

9:08AM PT - "... an unprecedented mobile platform... We couldn't do this alone. ... Users will have much better access to mobile experiences." Slow down, Eric!

Well folks -- we're here at the Palm / Sprint press event at DigitalLife, so get ready to have your heads go popping off your neck in a matter of moments. We're going to be liveblogging the whole nasty affair -- so keep your browser tuned in for the action.

12:34PM EST - Ed Colligan is about to take the stage, and we get a video! Very emotional video being played -- quite a few people in tears. Just kidding.


12:36PM EST - Ed Colligan is talking about the video. Blogging and emailing from a Treo he says. Colligan just said he didn't know what Twittering was until today.

Ed is talking about the market, says a billion phones will be sold this year. Says the market will grow 56 percent over the next few years.

12:39PM EST - Now he's talking about the size of smartphones and how they're too big and too complex.

12:40PM EST - Here it goes -- the Centro!

We just showed up at LG's IFA keynote, and LG Europe CEO James Kim has taken the stage.

11:09AM - LG has struck upon a new factor for product design: WAF, Woman Acceptance Factor. It's not just about the guys anymore.

11:11AM - Mentions the Chocolate, and LG's latest TVs that "look beautiful even when switched off.

11:12AM - And now welcoming Elmar Schuller, VP of red dot to talk more about design.

Things just got underway at Sony Europe's IFA press conference, here in Germany. President of Sony Europe Fujio Nishida just took the stage, and is talking up Europe's strong percentage of sales for Sony worldwide.

10:14AM - He's talking up the rapid change in technology, which Sony needs to anticipate, the ease of entry to the market, which creates more competition, and the need for Sony to "stick to our strengths." Two pillars: "a razor sharp focus on the viewpoint of our customers." And leveraging Sony's innovation capabilities.

10:16AM - 75 percent of all Sony electronics products to be HD-compatible by March 2008. "From the lens to the living room."

10:20AM - Announcing the BDP-S300 and the BDP-S500 for Europe.

10:23AM - Europe version of the DSC-T200 for Europe, with full touchscreen and HD out.

10:25AM - Now we've got Jeffry van Ede, VP of Sony Europe, to talk about DAPs.

10:27AM - "WALKMAN goes OPEN." Yeah, he's not even kidding. "We have listened to our customers, who want choice." We keep waiting for him to yell out "gotcha!" but he's keeping a straight face.

We're running off from Nintendo's E3 2007 press conference to Sony's. Check back here shortly for our live coverage of the event. The conference is set to begin 11:30 PDT.

11:30 PDT -- Ok, we're seated, and things are getting started. Swirling images on four massive displays, like the flowing background on the PS3.

11:32 PDT - Opening promo movie coming up, kaleidoscopes of PS3 and PSP, but no gameplay. "Ladies and gentlemen, please welcome Mr. Jack Tretton."

11:33 PDT - "We're extremely excited to unveil all our plans for the PS brand this year." Showing around Home. "We've already had our public beta going on for months, and this is the Home square."