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Sony slips out second generation TransferJet chip, partners begin to take notice
Bless its heart. Regardless of how loudly consumers yell, Sony can't seem to understand that creating proprietary formats that no other company has any interest in adopting isn't the brightest of ideas. The eventual fates of UMD, ATRAC, MiniDisc and countless others are proof of the outfit's ignorance, but somehow or another, it seem as if TransferJet has a modicum of a chance to gain some traction. Nearly a year after outing its first generation TransferJet chip, Sony is using CEATEC to spring its second generation one into action. From what we can tell, the primary addition to this chip is its native compatibility with USB 2.0 and PCI Express, with hardware and software improvements credited with an effective data transmission boost to somewhere north of 300Mbps. Potentially more interesting, however, is the lower power draw, which could lead to TransferJet embeds within smartphones, tablets, netbooks and other low-cost mobile computers. Across the pond(s) in Tokyo, Toshiba has been caught showing off a TransferJet SD card that could allow a potentially wider swath of devices to support Sony's wireless protocol, although the hardware typically has to be designed specifically to not interfere with the chip's ultra short-range transmissions, and software drivers have to be built as well -- not even all of Sony's new Cyber-shots support its existing TransferJet Memory Stick. We'll be digging for more details (ship date, price, etc.) just as soon as we can.
Sony reveals MS PRO-HG Duo HX, pushes the limit on flash card naming schemes
Hey Sony, since you're so in love with tacking on random letters and such to your flash memory line, how's about we toss three capital consonants in your direction capped off with a lovely question mark? In a move that is depressingly not at all surprising, Sony has introduced the Memory Stick PRO-HG Duo HX, that latest in a long, long line of proprietary Memory Stick products that it insists on producing. These are supposedly "ideal for high performance digital cameras and HD camcorders," and they rely on an 8-bit parallel interface to achieve whatever level of performance they're capable of. Weirdly, Sony only quotes transfer speeds (a maximum of 20MB/sec read and 15MB/sec write) when the card is used in conjunction with the bundled MSAC-UAH1 USB adapter, but anywho, they'll be available in 4GB / 8GB flavors this October for those who care.[Thanks, Rob]
