MarchNpd

Latest

  • Nintendo, Sony, Microsoft hop on the NPD merry-go-round

    by 
    Ludwig Kietzmann
    Ludwig Kietzmann
    04.20.2007

    Following yesterday's explosive release of the March NPD video game sales results, both Sony and Nintendo have predictably constructed and delivered finely worded press statements celebrating their astoundingly magnificent results. There's plenty of fun to be had on the merry-go-round, but spinning too much may lead to uncontrollable nausea and projectile vomiting. In the interest of shielding you from an unexpected Technicolor yawn, we've decided to slow things down a bit. "Nintendo stays number one," declares the house of Miyamoto, rightly referring to the unstoppable DS. "Nintendo once again claimed the top two spots among the best-selling new video game systems in America in March, according to independent sales data gathered by the NPD Group." Hang on, weren't the top two spots shared by the DS and the PlayStation 2? Oh, the top two spots among the new video game systems, they say. Sorry PS2 pal, you only claim a spot among the old video game systems. An added bonus: Using this wording, Nintendo could claim the top two spots among new systems even if the the PS2 and original Xbox were to somehow become the best sellers for the month."Innovation is compelling both current gamers and new gamers to experience a new way to play. Nintendo is bringing gaming back to the masses," says Nintendo president and habitual posterior kicker, Reggie Fils-Aime. Ah yes, "the masses," they're the ones to blame for a critical Wii shortage. Remember, Wii systems are selling as fast as Nintendo can possibly crank them out. The 41% drop in sales since January, coupled with the promise here of "increased production" following the end of a successful financial year... isn't suspicious at all.