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Ad exec Scott Trattner returns to the Apple fold at Media Arts Lab
Most of the hiring talk today is about Adobe CTO Kevin Lynch joining up with Apple, but there's been another interesting job switch in the Apple-sphere recently. Ad exec Scott Trattner has returned to work for the Media Arts Lab ad agency, after a short stint working for the design firm 72 and Sunny. The Media Arts Lab is part of ad agency TBWA/Chiat/Day, and the group is responsible for some of the most iconic Apple ads, including the famous Switcher ads, as well as the iPod ads, Think Different and even the classic "1984" commercial. Trattner was responsible for a few big Apple campaigns, including the "Get a Mac" series with John Hodgman and Justin Long. He had transitioned over to 72 and Sunny, a company that is actually working on ads for Samsung at the moment, but now he's back at the Media Arts Lab, as of last month. Apple's recent ads haven't been quite as exciting as some of the ones we most love and remember, so maybe Trattner's return will help get things moving along again. He's back in his Executive Creative Director position, and reports say he's back at work on Apple already.
Apple's main ad man thinks different, steps down as Macs battle PCs like it's 1984
Apple's certainly seen plenty of shakeups in its ranks over the years and, while this one may not exactly come as a shock, it's still tough to overstate the influence of Lee Clow, who has announced that he's stepping down as chief creative officer of Apple's main ad agency, TBWA/Media Arts Lab. While he also made his mark with a range of other clients (including the Energizer Bunny and the Taco Bell Chihuahua), Clow was most closely identified with Apple, and founded the Media Arts Lab as part of TBWA in 2006 specifically to serve the company. Clow has been the man behind virtually every major Apple advertising campaign even before that, however, including the famous 1984 Superbowl ad, the "Think Different" series, the dancing iPod silhouettes and, of course, the Mac vs. PC ads. Not surprisingly, another Apple ad man, Duncan Milner, has been tapped to take his place, and Clow will be staying on as Chairman if he ever needs a little advice. Let's head on past the break for a brief trip down memory lane, shall we? [Via Macworld]
