MediaEngagementBarometer
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Motorola video survey says Americans are still into paying for TV service, buying new TVs
It doesn't seem like everyone's jumped on the cord cutting bandwagon just yet, as the 2010 "Media Engagement Barometer" conducted by Vanson Bourne for Motorola surveyed 7,500 consumers in 13 countries (1,000 in the US) before issuing its findings that 86 percent of Americans subscribe to pay TV providers and 6% are using video/TV on the internet, even while free OTA TV is available. And those 3D TVs that are everywhere? Worldwide, they figured 75 percent of viewers either own or plan to own an HDTV in the next 18 months, while 4% currently own 3D sets, 25 percent indicated they plan to upgrade to one in the same time period. US stats pegged 59 percent of respondents with HDTVs, 20 percent with an internet enabled set and 25 percent with a smartphone. Other results indicate we haven't seen the last of the Twitter widget on our TVs and set-top boxes either, with 58 percent of responses showing people have used social media during a TV broadcast and would switch providers to have it integrated in their TV service. Check out the press release after the break and PDF fact sheet for more statistical breakdowns while we figure out exactly what this means for any a la carte TV dreams.
