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Microsoft backs free Boingo WiFi in NYC and San Francisco, hopes you'll see Metro on the metro
Microsoft is about to launch a giant media blitz for Windows 8, and it wants to guarantee that even those of us heads-down in our laptops and smartphones take notice. It's sponsoring Boingo's WiFi, making it free at popular locations in New York City and San Francisco through the holidays to pitch both its new OS and the Windows Store. The San Francisco locations are already active and mostly cover signature locations such as Fisherman's Wharf and Union Square, but Microsoft is going all-out for the New York City campaign starting November 1st: the free WiFi will reach over 200 locations in Manhattan as well as the six NYC subway stations offering underground wireless. While some might not enjoy the hard sell on Windows 8 while they're checking into Foursquare, we'd say it's at least relevant that Microsoft pushes its urban sign UI in the city that was arguably the software's major inspiration. [Image credit: pspyro2009, Flickr]
Microsoft Office becomes first non-Metro application within Windows Store
You knew it was going to happen, but Microsoft Office 2010 has officially taken roost in the Windows Store, which is part of Microsoft's next-gen OS known as Windows 8. What makes its arrival noteworthy, however, is the fact that the productivity suite marks the first of the traditional desktop applications available in the digital storefront. Integration leaves much to be desired, however, as you can't actually make the purchase within the Windows Store. Instead, users are kicked over to Microsoft's website, where they're prompted to choose between different editions of Office, which range in price between $119 and $499. In other words, the latest "inclusion" is little more than a shortcut rather than a cohesive shopping experience. Still, if you like the idea of a full-fledged desktop productivity suite and LibreOffice simply won't cut the mustard, it's yet one more opportunity to plunk down some cash.
Microsoft details Windows Store changes, adds desktop apps, better navigation
Microsoft is opening up about the changes its made to the Windows Store as the premiere date for the new OS draws near. It'll be available in 26 markets (so far) and Redmond's listened to concerns consumers had about getting around. In response, it's added a navigation bar that also links users directly to the apps they already own. Desktop apps will appear from June 1st (today), although when clicking a link, you'll be redirected to the developers own website to make the purchase. The company has tweaked the terms and conditions to insist that app-builders make the primary experience take place "within the app," rather than merely linking elsewhere. Additionally, everything submitted must fully support keyboard / mouse and touch controls, so people can switch controls if necessary. The company's also mandating that apps must rely upon mechanisms provided by Windows 8, such as process management and using swipe-implemented menus.
Microsoft gives Windows 8 developers a head start on Windows Store app submissions
If you've been jonesing to get your app into the Windows Store and don't want to compete for attention with the developing masses when Windows 8 ships, Microsoft might just have your ticket to the front of the line. Developer Evangelist Matt Harrington is offering a fast track for developers that write a "great" app, contact him through his blog and meet all the app submission conditions needed to get Microsoft's rubber stamp. Along with receiving a token to enter the store well ahead of most others, those privileged few who clear the hurdles can get help from a Microsoft engineer to give their Windows 8 apps that extra polish. When the development floodgates open to everyone is still an unknown, although a handful of workshops between May 11 and June 8 should give app writers an edge in getting started.
Windows Store slowly going global, 26 country specific markets launching with next update
The Windows Store, though still very much in the trial stage, is already growing -- and not just in terms of catalog size. At launch, alongside the consumer preview of Windows 8, the Store was only accepting submissions from devs in five different countries and had region specific markets to match. With the next preview release of its upcoming OS, though, Microsoft plans to expand that greatly. Soon enough 33 more nations will be open to submitting apps and the number of country-specific store fronts will jump from five to 26. And, while you'll still have to submit your apps in one of the 12 certification languages for approval purposes, entries will be accepted in 109 different tongues. This move will require some changes on the backend, of course, to scale globally. So, as part of that transition Microsoft has stopped accepting submissions for Consumer Preview apps. We can only hope the down time is short lived and the next version of the Windows Store (and possibly Windows 8) is hot on its heels.
