Engadget RSS Feed http://www.engadget.com Engadget http://www.blogsmithmedia.com/www.engadget.com/media/feedlogo.gif Engadget http://www.engadget.com en-us Copyright 2013 AOL Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/ <![CDATA[Sony patent wants to make advertising more interactive]]> http://www.engadget.com/2012/08/24/sony-patent-wants-to-make-advertising-more-interactive/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget http://www.engadget.com/2012/08/24/sony-patent-wants-to-make-advertising-more-interactive/ http://www.engadget.com/2012/08/24/sony-patent-wants-to-make-advertising-more-interactive/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments Sony patents want to make advertising more interactive

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?

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Via: Joystiq

Source: USPTO

]]> adadsadvertadvertisingadvertsgamegamingmcdonaldsmini gamemini gamesmini-gamemini-gamesMiniGameMiniGamespatentpatent applicationpatent filingPatentApplicationPatentFilingpatentsplaystation 3Playstation3ps3sonyuspto Fri, 24 Aug 2012 13:04:00 -0400 21|20308290 <![CDATA[PSP Minis, Digital Comics get their own promo videos]]> http://www.engadget.com/2009/08/18/psp-minis-digital-comics-get-their-own-promo-videos/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget http://www.engadget.com/2009/08/18/psp-minis-digital-comics-get-their-own-promo-videos/ http://www.engadget.com/2009/08/18/psp-minis-digital-comics-get-their-own-promo-videos/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments
The PS3 Slim might be getting all the attention today, but the new PSP Minis bite-sized games and PSP Digital Comics service are actually potentially game-changers as well -- so of course they get their own promo videos. Minis are 100MB or smaller games that will launch on the PlayStation Store the same day the PSP Go arrives, and while the launch lineup doesn't have any standout must-haves, we think they'll be quite popular. The real sleeper might be the Digital Comics service, though, which will launch with Marvel titles and eventually add more publishers -- although pricing and other details haven't been announced, we've got a feeling quite a few PSP owners will be into the idea of getting comics on the go. Innovative new ideas or clever reaction to games and ereaders on the iPhone? Hit the break, watch the videos, and sound off.

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]]> comicsdigital comicsdigital readerDigitalComicsDigitalReadergamesmarvelminimini gamemini gamesMiniGameMiniGamesminisminis gamesMinisGamespsppsp minipsp minisPspMiniPspMinissonyvideo Tue, 18 Aug 2009 20:39:00 -0400 21|19133405