MotionCode
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Fast & Furious Blu-ray Trilogy reviewed, D-BOX shines
The new Fast & Furious, not to be confused with the old Fast & Furious, is all set to become the first major theatrical release with D-BOX baked in. And as TheHDRoom points out, these movies were just born to be felt as well as watched. When reviewing the trilogy on Blu-ray, they found these discs immediately among their favorite D-BOX discs. More specifically, they noted that the sensation was strong and engrossing throughout, especially when cars were changing gears -- though they did confess that Tokyo Drift suffered from jolts that were just too faint to really enjoy. Of course, you'd have to be the world's biggest F&F fan to let this trio of flicks convince you to pick up one of those pricey D-BOX motion chairs, but if you're leaning that way, give the read link a look beforehand.
Fast & Furious to be first major theatrical release with D-BOX
When you're on, you're on. After notching its best ever quarter in terms of sales, D-BOX has just landed yet another huge win. Universal Pictures' Fast & Furious -- which is slated to ignite a new generation of street racers who compete for gas money rather than pink slips -- will be the first major theatrical feature release with the company's Motion Code technology written in. 'Til now, Motion Code had been mostly restricted to at-home films and video games, but now moviegoers who can find a D-BOX-equipped cinema can enjoy this film while feeling all the vibrations and rumbles as the engines rev and the egos flair. Something tells us this kind of occurrence will only get more and more common.
D-BOX rumbles to best ever quarter in terms of sales
The major news outlets seem to think there's some sort of "recession" going on, but those with cash are still spending like it's 1999. D-BOX, the outfit famous for its rumbling theater seats and corresponding Motion Code system, has just reported its best ever quarter in terms of sales, notching revenues of $1,227,340 for the third quarter of its 2009 fiscal year. Sales increased some 29 percent year-over-year, and it's hoping to keep the momentum going with its comparatively affordable hybrid GPH-120 system ($2,999; available summer 2009) for gamers who love to rock. And to think, most of us laughed this company off. Kudos, D-BOX.
D-BOX scores deal to bring rumbling chairs to Mann Theatres
Ah, ha! So the rumors were true, after all. Just over three months after we heard that D-BOX was trying desperately to get its Motion Code technology into cinemas, we're finally seeing the first deal with a commercial theater chain. Mann Theatres, the operators of the famous Mann Chinese 6 Theatre in Hollywood, has become the first to first to allow D-BOX seating to be installed, with the initial installation taking place in theatre six of the aforementioned multiplex. There will also be a demo station setup in the lobby for moviegoers to "test drive" the rumbling, bumbling system, though there's no word on whether watching a flick in the D-BOX cinema will cost extra. In all seriousness, this deal is gigantic for D-BOX, and if a few more chains latch on, it won't be long before you see the technology's creator(s) sailing 'round the world and basking in their own glory.[Image courtesy of About]
D-BOX's GPH-120 Hybrid Motion system lazes its way into living rooms
We didn't think we'd see the day that D-BOX's motion chairs would find a way into homes, but between video gaming and Motion Code on Blu-ray, it looks like it's going to happen. The GPH-120 Hybrid Motion system is a reclining theater and gaming chair that will carry a $2,999 price tag. Not cheap, but motion actuators that can roll, pitch and move your head to the tune of 2Gs might provide more immersion than some 3D efforts we've seen and without the funny glasses. Plus, we're thinking any feelings of nausea might be more intentional, too.
D-BOX deal brings Motion Code rumblings to Universal Blu-ray Discs
We'll be completely honest -- we had every idea that D-BOX would just fade away into the sunset just a few short months after we initially heard about it. Au Contraire! In just the past week, we've seen the outfit -- which is responsible for a rumbling Motion Code technology that enables you to "feel" the motions of the movie you're watching -- venture into the wide world of gaming and now into Universal's heart. Starting with the December 23-bound Death Race, D-BOX Motion Code will be available on select Universal Studios Home Entertainment Blu-ray Discs, and if we were still placing bets, we'd now say this is probably just the first of many big studio licensing agreements to come.
D-BOX ventures into video game sector with Motion Code
First it was home theaters, and then came the rumors of actual theaters. Now, D-BOX is officially getting into bed with video games, though we can't say for certain how well it'll be received. For those in the dark, D-BOX's Motion Code system enables specialized chairs to rumble and bumble along with the on-screen action, and thanks to a new deal with Electronic Arts, synchronized buzzing will be a part of Need for Speed Undercover on the PC. There's no word on what other titles are lined up for Motion Code treatment, but we've all ideas this one here will be a litmus test of sorts to see how things pan out. Call us crazy, but we'll take an actual Sunday drive over a simulation.[Via TheHDRoom]
Rumbling, bumbling D-BOX motion chairs coming to cinemas?
Chalk this one up as a rumor for now, but CTV has it that those pricey D-BOX chairs you've been ignoring (due to cost, obviously) could wind up underneath your tush, regardless. According to the report, unspecified theater chain owners are contemplating the addition of the motion-simulation chairs as yet another way to bring in legions of customers willing to fork out cash to see new films on the big screen. It's also bruited that the firm will be introducing a new version of its chair at ShowEast 2008 which will be aimed squarely at "commercial theaters." $10 says the butt-kicking experience won't be gratis, even if it does make it into a cinema or two.
D-BOX Motion Code system gets explained
Considering the prohibitively high costs associated with D-BOX's admittedly intriguing Motion Code system, it's no real shock that we haven't heard much about the product since 2006. Fast forward a year and change, and The Man Room's Dan Bradley was able to sit down with the firm's Marketing Director and find out a good bit more about the technology. Essentially, the firm encodes films (over 750 are currently in its database) frame by frame with Motion Effects (MFX) that enable at-home movie viewers to actually feel as if they're a part of the action. Interestingly, the shakes aren't created from sound, but rather by a sophisticated actuator system which comes built-in to its own line of seats or can be retrofitted into furniture you already own. Currently, D-BOX has partnerships with Disney, Fox and Sony, and it's hoping to ink deals with a few other studios in the not-too-distant future. In the end, the tech is still too pricey / niche for most, but if you're curious, the full interview awaits you in the read link.
