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Google's gunning for web spammers, bans us from mentioning Bieber
Google's changing its search algorithm to punish sites that emphasize search-engine optimization over quality. Mountain View's data centers will exclude sites that offer no useful content, have articles written in keyword-sprinkled gibberish or only link to sites within a cluster. If the computers find it, the site's pagerank will be demoted, with the company expecting to affect around three percent of all English language queries when it goes live later this week. The company isn't providing more details (lest it help those trying to game the system), so just get all of those gratuitous Justin Bieber references out of your system before Friday, okay?
YouTube lets you watch 1080p 2D videos in '3D' with your anaglyph specs
Another day, another bit of news out of Mountain View. Stereoscopic 3D videos have been on YouTube for nearly three years, and since last year, the site has given viewers the option to transform "short-form" 2D content to 3D -- with a single click on the settings bar, that is. Today, the beta feature comes to 1080p videos, meaning you'll now be able to watch your favorite Phillip DeFranco and Shay Carl vlogs with extra chromatic impact in full HD. YouTube notes that it's "constantly improving the underlying conversion technology," which figures out how to simulate the effect based on characteristics of the video itself and true 3D videos uploaded to the site. We'd say there's still something slightly amiss about using folding blue and red glasses to watch two-dimensional HD video in faux anaglyph 3D, but you can make the call for yourself by reading up about the magic at the source link below.
Google to switch on 'semantic search' within months, emphasize things as well as words
A search engine should be about more than just keywords. MC Hammer believes that passionately and Google must do too, because over the next few months and years it'll gradually adjust its own algorithms to put greater emphasis on "semantic search". Under this system, search queries are run through a vast knowledge database that discovers relationships with other words and facts. A Mountain View exec explained it thus: If you search for "Lake Tahoe", you won't just get ranked websites containing those two words but also key attributes about the lake, such as its location, altitude, average temperature and Bigfoot population. If a piece of knowledge isn't the in the ever-expanding database, the search engine will still use semantic search to help it recognize and evaluate information held on websites. In doing this, Big G hopes to compete with social networks that are amassing their own valuable (and sometimes intrusive) databases full of personal information, while also encouraging people to stay longer on its site and see more targeted ads. Google, who is Viviane Reding?
Google patent could replace the ringback tone with adverts (updated)
It's a patent, so we can't promise it'll appear in the next version of Android, but since Google's filed it, you never know. Mountain View's best and brightest (Ronald Ho and Jennifer W. Lin) have patented adverts that replace the cellphone ringtone. Once it's identified the caller and the location, rather than playing your specially selected "Mom" song, it'll play a relevant advert -- say, for a local florist or the nearest drug store. Advertisers are billed depending on how much of the track gets played: so they'll be paying top-dollar when you take a few seconds to pause before answering to your boss. Update: Patents, eh? As many of you pointed out, it's less about your ringtone and more about the ringback: so when you're waiting for the other person to pick up, you'll be treated to advertising.
Googleplex expansion plans hint at Project X lab, wireless testing facilities
Google's eyeing up some vacant space at the end of its lawn to throw $120 million at a Grand Designs-style extension to its Mountain View campus. Residents will soon see the @Home lab, purportedly to test fully formed consumer devices and whatever secret home entertainment / wireless communications gear we've heard rumblings about. The new development will enable Project X (the interesting one with the James Bond-gizmos, not the lecture series website) to move into a meatier facility where they can perfect projects like Majel and the self-driving car. The most notable development (according to business-types, anyway) is the "Experience Center," a 120,000 square foot private museum / demonstration space for Google to schmooze its most important clients in style (wait, aren't we the most important clients?). VIPs will be invited to play with the newest toys the company can produce before gorging themselves on canapés, or something. Californians wandering past 1600 Shoreline Blvd down the road from the Googleplex, might also notice a new building that's not covered in official branding -- because it's going to be a new wireless testing facility that's being shielded from external signals. At least, that's where we'll be pitching a tent with a couple of long lenses when it opens for business.
Report: Google hires Apple exec to work on 'secret project'
Google appears to have scored another coup in its ongoing rivalry with Apple, having reportedly lured one of the company's senior directors to its Mountain View headquarters. Simon Prakash, pictured above, has worked at Apple for more than eight years, most recently serving as the firm's senior director of product integrity. According to VentureBeat, however, that tenure has come to a close, now that Google has hired Prakesh to work on a "secret project." The report speculates that this project could be helmed by co-founder Sergey Brin, and that it may be mobile-related, though declarative statements were few and far between. Prior to arriving at Apple, Prakash served as director of engineering design validation at Cielo Communications, and held managerial positions at 3Com. VentureBeat claims he'll be starting work at Google today, though the company has yet to issue any statement on the matter. Once finalized, though, the hiring could help dispel some of those "no poach" accusations flying around federal courts.
Google's 'Bouncer' service scans the Android Market for malware, will judge you at the door
Google has had its fair share of malware-related problems in the Android Market, but that's hopefully about to change, now that the company has announced a new security-enhancing service. Codenamed "Bouncer," Mountain View's new program sounds pretty simple, in principle: it just automatically scans the Market for malware, without altering the Android user experience, or requiring devs to run through an app approval process. According to Hiroshi Lockheimer, Android's VP of Engineering, Bouncer does this by scanning recently uploaded apps for spyware, trojans or any other lethal components, while looking out for any suspicious behavior that may raise a red flag. The service also runs a simulation of each app using Google's cloud-based infrastructure, and regularly checks up on developer accounts to keep repeat offenders out of the Android Market. Existing apps, it's worth noting, will be subject to the same treatment as their more freshly uploaded counterparts. Lockheimer went on to point out that malware is on the decline in the Market, citing a 40 percent drop between the first and second halves of 2011, and explained some of Android's fundamental security features, including its sandboxing and permission-based systems. Head for the source link below to read the post in full.
With new privacy controls onboard, Google+ opens up to teens
The world's teenage population can pontificate from a new digital platform, now that Google+ has decided to open its doors to high schoolers. Google+ VP Bradley Horowitz made the announcement yesterday, confirming that anyone old enough to own a Google account can now join the social network. In most countries, that applies to anyone older than 13 (previously, Google+ had been restricted to the 18-and-over crowd). This expansion also introduces a new set of privacy controls for younger users, who will be warned every time they try to publish a public post, and can only be contacted by those in their immediate circles. If a teen joins a Hangout, moreover, he or she will only be able to receive audio and video from those in his or her circles. Find more at the link below.
Google launches PSA-style 'Good to Know' ad campaign, wants to keep us safe
Google's no stranger to privacy-related controversy, which may explain the motivation behind its latest ad campaign. On Tuesday, the company will launch a series of ads across major newspapers, magazines and billboards, as part of its new "Good to Know" initiative, designed to make the internet "a safer, more comfortable place." According to Google, these ads will offer tips and advice on how to secure your personal information online, including details on how to protect your passwords from web predators. The entire campaign has a distinctly PSA flavor to it, though there's also a different subtext at work here, since Google is effectively branding itself as "the one you can trust." There are certainly some who would dispute that, but at a time when most privacy concerns are focused squarely on the government, it may be a good time for Google to crank up its PR machine. Find out more at the links below.
Google ch...ch...ch...ch...changes the offline Chrome app
Those folks over at Mountain View aren't just obsessing over phones and televisions, it's also added a few more treats for those of us who use the offline email mode in Chrome. Now you can choose if you want to save 7, 14 or 31 days of backdated missives for those ten-hour flights spent with some guy's elbow stuck in your ribcage. You'll also find that your attachments will be available for use sans-internet and that keyboard shortcuts now work with the app -- as well as several minor performance updates and bug fixes. The revamped gear will trickle down your tube ready for the next time you open the app, just in time for that return flight from Las Vegas that no-one in particular is dreading.
Google Health's New Year's Resolution is to cease to exist, countdown begins to save your data
Back in June, Google announced that it would be 'retiring' Health effective January 1, 2012. Now, everything appears to be on-track for the shutdown, with Google sending out a final reminder to Health customers earlier today. You have until the stroke of midnight to access the service or port your data to a competitor -- after which point you'll no longer be able to view information saved to your account, though it'll remain available to download in .zip format for another year. Want to know more? Hit up the source link for the Google Health FAQ.
Google launches revamped doodle website, store, self-celebration ensues
Google is inviting users to take a trip down Memory Lane, with a new web archive on one of its most celebrated traditions -- the Google doodle. Last week, the search giant unveiled a revamped doodle website, replete with an interactive gallery of over 1,000 homepage designs from around the world. On the new site, users can browse, watch or play with any of Google's myriad doodles, all of which are organized by date and location. Die-hard doodle-heads, meanwhile, can commemorate their love with a customized t-shirt, coffee mug, or any other completely embarrassing stocking stuffer, available at Google's new "Doodle on Demand" store. Check it out for yourself, at the links below.
Google Voice enters internal testing across Europe, international launch on the horizon?
Lather up your vocal cords, Europe, because it looks like Google Voice is on its way over. That's according to the company's European Director of Business Development, Jens Redmer, who told The Next Web yesterday that Google is taking "concrete action" to expand the service to the Old World. Redmer later confirmed that he's currently conducting internal tests with Voice, adding that its voicemail transcription feature has performed particularly well within Europe. He stopped short, however, of offering a precise launch date, saying only that the service's release would hinge upon legal and regulatory issues, rather than any technical obstacles. Now that the train has rolled into the testing phase, though, it may only be a matter of time before it arrives at the station.
Google files trademark for 'Spot,' programming language to follow?
It looks as though our old pal in Mountain View might have its sights set on developing another programming language. Avid coders probably recall the company's Go offering that was announced last year. Now, Google is looking to stake its claim on the trademark for "Spot." Sorting through the USPTO mumbo jumbo, it's clear that the project centers on a coding language and its related computer programs. Also of note: the internet powerhouse gobbled up four case-related domains including spotlang.com, spotlanguage.net, spot-lang.com and spot-lang.net. For those looking to See Spot Run, perhaps you'll be able to sprint over to the aforementioned URLs in due time. [Photo credit: brionv]
Google shutters Slide, founder Max Levchin moves to greener pastures
It's been barely a year since Google acquired Slide for a cool $200 million, but today comes news that the Mountain View crew has decided to dissolve its social apps unit, and that renowned entrepreneur Max Levchin will be leaving the company to "pursue other opportunities." Sources close to the matter told All Things D that the decision was announced at an internal staff meeting yesterday afternoon, and that most of Slide's 100 employees will likely shift over to YouTube. A Google spokesperson later confirmed that the unit will in fact be shuttered, but didn't reveal further details of where the displaced employees will land, saying only that the majority will remain onboard. Google didn't offer a concrete explanation for the decision, though Slide had been acting as a largely autonomous and peripheral branch, and was never fully integrated into the company's larger social team. Its apps, moreover, never really took off, and are due to be phased out over the course of the next few months -- including tools like SuperPoke Pets, Disco and Photovine. And then, of course, there's Levchin -- the man who founded the company just a few years after co-founding PayPal, and who currently serves as Yelp's chairman of the board. His immediate plans remain unclear, though we and the rest of the tech world will certainly be keeping a close eye on him, wherever he lands next.
Google Fiber beta test goes live, bathes Stanford in high-speed regularity
When we last checked in on the Google Fiber project, engineers were busy laying the groundwork for a 1Gbps network across both Kansas Cities, while preparing to launch a beta test near Stanford. Now, it looks like the beta service has gone live in the Palo Alto area, according to a lucky Reddit user who claims to be using it. The ISP is available free of charge to students and faculty members within the area, at pretty mouth-watering speeds. No word yet on when the Kansas City communities will receive similar treatment, but you can gaze in awe at the Stanford Speedtest result, after the break.
Smug alert: Google says it has largest corporate EV charging network in the US (video)
Things are just getting greener and greener over at Google. Yesterday, the company triumphantly declared that its Mountain View campus now boasts the largest corporate EV charging network in the US, with some 200 chargers currently in place, plus an extra 250 that are on the way. It's all part of El Goog's RechargeIt sustainability initiative, launched in 2007, which has also given rise to the Gfleet -- a set of company-owned plug-ins made available for employees. Now that Google has purchased some extra Chevy Volts and Nissan Leafs, this Gfleet will eventually expand to include a total of 30 EVs, which explains the expansion of its ChargePoint Network. The ultimate goal is to have charging stations at five percent of Mountain View's parking spaces, all of which will be searchable on Google Maps, and available for employees to use for free. The company hopes this initiative will encourage more people to purchase EVs, and estimates that it'll eventually save a total of 5,400 tonnes of CO2 per year -- the equivalent to removing about 2,000 cars from the road. Head past the break for a video on the program, or hit up the source link if you'd like to help Google pat itself on the back.
Larry Page takes over as Google CEO today, ready to show Tim Cook how it's done
The Page-machine, the Larry-meister, the chief of all Google execs. As announced in late January, Google's top decision-making position is today changing hands from the trusty grip of Eric Schmidt to the slightly less proven hold of co-founder Larry Page. Monsieur Page should be familiar with the role, having performed it until Schmidt was hired back in 2001, but the Google of a decade ago was quite a different beast from the multi-tentacled, omnipresent one it is today. It's probably a good thing, then, that Schmidt is remaining on Google's board in the role of Executive Chairman, with a focus on outward-facing deals and partnerships, while Page takes care of strategic and product development decisions. The other original Google gangster, Sergey Brin, is still a big part of the company's triumvirate at the top, but his attention will be dedicated to developing new projects -- things like that gigabit broadband network Google's just started building in Kansas City, Kansas. As to us, our undivided focus will be placed on coming up with fresh "do no evil" jokes.
Microsoft goes on a hiring spree for new Xbox hardware devs, staffing up for next console push?
Before you go leaping to any conclusions, do remember that Microsoft plans on keeping the Xbox 360 going until at least 2015 so we're not really talking imminent changes here. Nonetheless, the software giant has listed a plethora of new job openings, with the most interesting ones being at its Mountain View research campus, where a team responsible for "defining and delivering next generation console architectures" is looking for fresh blood. A graphics hardware architect is sought to ensure that the next Xbox strikes the optimal balance between the awesome and affordable, while a design verification engineer and a few others will be hired to test and help develop prototypes. This bolstering of numbers seems to indicate Microsoft is starting to ramp up research and development on its next-gen home entertainment linchpin, and while nothing's likely to emerge from those Mountain View labs in the short term, the mere sound of clanking tools and buzzing electrons is getting us excited already.
GoogleFi gives 360 addicts Xbox Live on the go
Obviously, quite a few possibilities open up when your whole town is wired for WiFi, but we can't say we really pegged drive-by 360 play as one of them. Mountain View, CA residents Brandon Wirtz and Jake Ludington fixed up Brandon's Jeep with 23-inch Samsung LCD and an Xbox connected to Google WiFi via Jake's laptop. The total cost of wire-free 360 action is about $4000 if starting from scratch, but isn't that a small price to pay for the freedom to frag?[Via BBC News]
