MovieOfTheDay
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Fox's impulse-buy Movie of the Day app comes to Apple TV
Fox is always open to new ideas on how to goose digital movie sales, and one of its recent developments has been the "Movie of the Day" app on iOS. Starting tomorrow, it will also be available on Apple TV, which should provide a fitting home for its rotating selection of content. Via the app, prices are usually deeply discounted from their usual purchase prices, to somewhere between $5 - $10 per movie. To go with the new launch, Fox has revealed the lineup over the next few days, which will include Kingsman: Secret Service, Deadpool and a few others.
Movie of the Day app hopes you'll impulse buy $7 'X-Men' via iPhone
Fox and Apple are trying a new twist on digital movie sales starting today, pushing a Movie of the Day app on iOS. For now, it's only for Apple devices and Fox movies (a Google Play version should arrive eventually), but as you can guess from the name it just does the one thing. "Daily Flash Sales" offer a single movie, heavily discounted (up to 70 percent off, somewhere between $5 and $10), for purchase for 24 hours, with the app highlighting which one and pointing users to it. It's launching in the United States, Canada, United Kingdom, Australia, Germany and France today and the first flick for sale is a $7 copy (in HD or SD, and you could just grab it via iTunes) of X-Men: First Class. Movies like Alien, Die Hard, Ice Age, Planet of the Apes, Rio, and The Sound of Music will float through its library, so if you're interested in filling up your Apple-connected digital shelf it could be worthwhile.
