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The Hasbro My3D is out, but the AP says stick with 2D for now
The Associated Press has gotten a hands-on look at the Hasbro My3D, the 3D-goggle accessory for the iPhone that the toy company originally announced in November. The final price of the device is US$35, but as AP points out, it's more of a curiosity rather than a device someone will use for the long run -- much like its predecessors, the stereoscope and the View-Master. After purchasing the My3D, you can download free (for now) apps that can be used with the device. Some of them, such as Sharks, require an iPhone 4, since the My3D takes advantage of the gyroscope. The AP does confirm that the 3D images are side-by-side stereoscopic images, which the reporter says looked a bit pixelated on her iPhone 3GS. For now, the review suggests to save the $35 and spend it elsewhere. But, if you're really clamoring for a Hasbro My3D, they are a Target exclusive until June.
Hasbro's My3D to turn iPhones into glorified ViewMasters starting Sunday
It's about time the ViewMaster got an upgrade. What's that? It's not a ViewMaster? Well, you could have fooled us, but either way, the thing's finally going on sale exclusively at Target April 3rd, and everywhere else starting in June. As you might have already heard, Hasbro's intro into the crowded 3D arena, simply titled My3D, does take a card from the old ViewMaster deck, but instead of enlisting cardboard discs, this thing uses your iPhone or iPod touch to bring you 3D entertainment. If your kid's not already hooked on 3D, the $35 viewer could be a decent starter -- then again, for $35 you could take yourself out to a nice lunch, give the rug rat a cardboard box, and call it a day. Full PR after the break.
Hasbro making 3D goggles for iPhone
The whole 3D movement may now have officially jumped the shark with the introduction of the My3D from Hasbro. The idea of sitting in front of the living room TV and wearing a pair of goofy glasses in order to see an artificial reproduction of the real world is bad enough, but we really can't see many people going for My3D. Think of the US$30 My3D as a 21st century answer to the old View-Masters that many of us had as kids. Instead of slipping a disc with seven pairs of color transparencies into a slot, the My3D has a slot that can hold an iPhone or iPod touch. Viewing content in 3D will require custom content available through apps that you buy on the App Store. It's not clear if the 3D content will take the form of View-Master-style side-by-side stereoscopic images or more modern digital 3D with polarized lenses in the device. Given the relatively low cost, it's probably the former. The Hasbro My3D is currently set to go on sale next spring with content available from DreamWorks, Discovery, Sony, and IMAX among others.
Hasbro's $30 My3D goggle accessory brings 3D to iPhone, iPod touch
Truth be told, it's exactly what the world needed. More 3D gimmickry... on the iPhone and iPod touch, no less. With over 125 million of those two devices in circulation, Hasbro's betting that a new accessory will have a greater-than-average chance at taking off next Spring, with the My3D goggles set to put the View back in ViewMaster. Purportedly, the toy firm is expected to fully reveal the device to investors later today, with it being "aimed at both children and adults" and offering a 3D viewing experience on games, virtual travel, augmented reality apps and entertainment content. The device itself resembles a set of binoculars, and just as the aforementioned ViewMaster, there's a slot where you place your iPod touch or iPhone. Users will have to browse the App Store for compatible My3D content, with some of it to be offered up gratis. We're guessing more than a few curious consumers will bite at just $30, but how hard would it have been to get this thing onto store shelves next month? A holiday opportunity missed, Hasbro. [Thanks, Bill]
