MyriadUpdates
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Myriad Updates enables social networking via USSD (hands-on video)
You may not be familiar with USSD (Unstructured Supplementary Service Data) but there's a good chance you've used it before -- by dialing *225# (or something similar) to check the balance on your account. Just like SMS, it's a protocol baked into every GSM phone. Unlike SMS, it allows session-based, real-time communication between a handset and an operator's USSD gateway -- without the store and forward mechanism required for text messaging. Basically, it's a simple way to enable data connectivity on phones without deploying an actual data network and while it's pretty slow, it may be monetized. We met with Myriad's VP of Business Development Olivier Bartholot at Mobile World Congress who gave us a demo of Myriad Updates, a solution based on the company's Xumii back-end that delivers social networking services like Facebook, Twitter and Flickr to any GSM handset via USSD. This means no data plan is required and there's no app to install or cumbersome SMS-based UI to deal with. Myriad's partnering with Vodafone, Orange and Mobinil to provide social networking access to customers in emerging markets who may be using very low-end devices (like the Nokia C1 above) with limited or no data functionality. Hands-on video and PR after the break.
