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Advertising coming to Xbox 360 achievements
They've been embraced by major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a new area -- Xbox Live Achievements.A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the "Old Spice Red Zone Perfection" and "Pontiac 4th Quarter Comeback." Each achievement is accompanied by a logo for the company in the achievement's image.We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless.
NCAA Achievements have product placement
Xbox 360 Achievements got their hands on NCAA Football 08's Achievement list earlier this week. It looks like this year, EA's making an effort to require you to play the game, rather than just simming your way through it, though we can't say for certain that you can't get any of them via simming. The last three did grab our eye, though, they all have blatant product placement for Pontiac and Old Spice, even using the company's respective logo. Fight Night Round Three kind of did the same thing, though the events were "sponsored by the companies". Still, give the list a look, and if your like EA Sports previous offering, hopefully this will fit the bill this year.
