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Facebook's 'playable ads' bring game demos to the news feed
Facebook's next foray into the gaming space is giving players a chance to try mobile games out before they download them. The social network is calling them "Playable Ads," which is fairly self-explanatory. There's a lot of advertising mumbo-jumbo in Facebook's announcement, but the key takeaway is that you'll be able to play a brief section of a given mobile title within the News Feed (from the App Store or Google Play, not a Facebook game) without actually downloading it. Google has tested similar with its Instant Apps and plenty of free-to-play titles have playable advertisements stuffed into their experiences.
Facebook's app will personalize navigation to fit your social habit
Facebook adds new features on the regular. It has recently revamped its Marketplace section, made its news feed more friend-focused and changed algorithms to reduce fake news and clickbait. Now, Facebook is redesigning the navigation bar in its mobile app to better show you shortcuts to things you use most often. The company said that the new system should roll out globally in the coming weeks.
Facebook’s approach to fighting fake news is half-hearted
Earlier this week, Facebook hosted a group of reporters (myself included) at its NYC office for a Q&A session about its efforts to fight fake news. The event, led by Head of News Feed John Hegeman and News Feed product specialist Sara Su, began with Facebook showing us a short film called Facing Facts. It's a documentary that debuted last May, which tells the story of the company's uphill battle to rid its site of a misinformation plague that seems incurable. For months, Facebook has talked about how hard it is working to fix the issue (by hiring third-party fact-checkers, removing fake accounts and more), but on Wednesday it left us with more questions than answers. That's because Facebook believes reducing and flagging fake news stories is better than removing them altogether, and that doesn't seem like the best approach.
Facebook is bringing augmented reality ads to the News Feed
Facebook is now testing augmented reality ads in its News Feed, the company announced today at an event in New York City. The new feature, which is limited to users in the US at launch, will let you virtually try on items including fashion accessories, cosmetics, furniture and more. The goal here, of course, is to help you visualize what a product looks like on you, or around your physical environment, before you buy it. Michael Kors is the first brand to have AR Ads in the News Feed, where it is going to allow people to browse different sunglasses, use the camera to "put them on" and then buy a pair if they like it -- all within an ad.
Facebook wants to know which news sources Europeans trust
In January, Facebook announced that it would begin tackling the problem of fake news by asking US users which outlets they deemed trustworthy. Doing so consists of a very simple two-part survey that asks users if they recognize a website and how much they trust it -- entirely, a lot, somewhat, barely or not at all. It's a move that has attracted criticism and concerns of abuse, but, regardless, Mark Zuckerberg said last week that Facebook has begun using those surveys to rank news organizations, affecting how they're promoted in the News Feed. Now, the company is testing the system in Europe.
Anyone can make Facebook Instant Games
Facebook's Instant Games technology hasn't exactly taken off (there are less than 200 games to date), but that's because it's been in closed testing. Now, it might have a chance to grow: Facebook has opened the Instant Games platform to all developers. Anyone can build HTML5-based web games designed to run in Messenger or your News Feed, whether you're on desktop or mobile. They'll have ways of making money from and promoting games, too, including ads (sorry, folks) and cross-promotional links.
Facebook expands breaking news label to more publishers
Facebook began testing a "breaking news" label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europe and Australia will be privy to the tag. That's in addition to the "small group of local and national publishers" that are already using it. If all goes well, Facebook said it may offer the option to even more publishers in the future.
Facebook found out no one wants a split News Feed
Did you like the idea of Facebook splitting your News Feed into two? No? You're not the only one. Facebook has ended its Explore Feed test after user surveys indicated it wasn't popular. Explore was supposed to help you see more of your friends and family by sending Pages (such as companies and celebrities) to a separate feed, but users weren't happy with the results. They weren't as satisfied with the posts they did see, Facebook said, and it didn't actually help them connect with their social circle.
Facebook program aims to boost local news subscriptions
Just because Facebook is downplaying publishers in your News Feed doesn't mean it's uninterested in giving media outlets a helping hand. The social network's Journalism Project is launching a Local News Subscriptions Accelerator that will help "metro newspapers" grow their reader bases. The $3 million, 3-month pilot will have 10 to 15 publishers participate in weekly training and once-a-month meetings to improve their digital subscription marketing both on and off of Facebook, including the creation of tailor-made projects with funding.
Facebook's Lists are its latest attempt to encourage oversharing
Facebook's latest attempt to get you to post more original content is a feature called Lists. It lets you post a customized list such as "My travel wishlist" or "Goals for the year" and the idea is your Facebook friends will then engage with post, adding suggestions or giving encouragement. You can further personalize your list with various background color options or by adding emojis and Facebook will also provide list suggestions, though you can make up your own as well. Additionally, if someone else's list inspires you -- or infuriates you -- you can mimic theirs and add your own twist.
We spend less time on Facebook, but it still makes loads of money
The past few weeks haven't been easy for Facebook. After announcing an overhaul to its News Feed earlier this month, one that places emphasis on people's interactions over content from brands, the company has been taking heat for its new approach. Not only because Facebook is leaving publishers who relied on its platform behind, but it also isn't offering the best solution to fix its fake news problem. A blunt two-question "trusted" news survey simply won't cut it. CEO and founder Mark Zuckerberg said that, with these changes, he expects users' time on the site to go down, but he believes keeping people happy will be better for Facebook's bottom line in the long run.
Facebook will prioritize local stories in your News Feed
You may start seeing more posts from local publishers popping up in your News Feed. Facebook announced today that it will begin prioritizing local news, bumping it up higher in your feed if you follow a local publisher's Page or if a friend shares a locally-published story. "We are prioritizing local news as a part of our emphasis on high-quality news, and with today's update, stories from local news publishers may appear higher in News Feed for followers in publishers' geographic areas," Facebook said in the announcement.
Facebook's 'trusted' news source survey is two simple questions
When Facebook said it would rank the trustworthiness of sources in your News Feed based on community feedback, it raised questions as to what that survey would look like. Well, we know now... and it's not terribly complicated. BuzzFeed has obtained the survey, and it's limited to the two questions Mark Zuckerberg alluded to when announcing the move: whether you recognize certain sites, and how much you trust them (from "not at all" to entirely"). No really, that's the extent of it. If you were expecting a nuanced examination of editorial integrity that helps you explain exactly what you trust, you're going to be disappointed.
Facebook shakes up its AI research team
Yann LeCun has been the face of Facebook's AI research efforts since 2013, but you'll have to get used to some new people in the mix. An interview with LeCun at Quartz has revealed that he's stepping down from his position as part of a shakeup meant to place AI on an even higher pedestal at the company. LeCun will still be around as the chief AI scientist, but he's being replaced with IBM and BenevolentTech alumni Jérôme Pesenti, who'll take over both the research spot and the Applied Learning Group that rolls AI into products like the News Feed. The newcomer will "oversee all the AI at Facebook," LeCun said, and not just the experimental work.
Facebook explores whether social media is good for democracy
As part of its Hard Questions series, Facebook has decided to explore the question of whether social media is good for democracy. The last US presidential election brought that question to the fore of many people's minds, directly or indirectly, as it became clear that fake news and meddling by foreign actors played not insignificant roles. For this topic, Facebook is doing something a little different, inviting three outside experts to share their thoughts on this question and those individuals include Harvard professor Cass Sunstein, social media scholar and former president of Estonia Toomas Hendrik Ilves and University of Sydney professor Ariadne Vromen.
Facebook's News Feed change may amplify fake news
Facebook has been under fire since it was revealed just how big its "fake news" problem is. It's been taking steps to combat the issue and reestablish users' faith in the service. But now, it looks as though one of its most recent tweaks might have made things worse. The New York Times reports that in some countries where Facebook has been testing its latest News Feed changes, the tweaks have actually amplified fake news across the service. We've reached out to Facebook for comment.
Facebook goes back to basics: People
Over the past couple of years, Facebook has frequently tweaked its News Feed algorithms to deliver stories that are relevant and of interest to you. It was a strategy that, until now, seemed to be the way forward for the site. But that's all about to change, as Facebook has announced that there are big adjustments coming to its News Feed. In the months ahead, the platform will start to prioritize posts from people you care about, like friends and family, over stories or videos from publishers. Users may react positively, but publications that rely on Facebook to drive traffic won't be happy.
Facebook will focus on friends over publishers in the News Feed
Facebook just announced that it will make sweeping changes to the News Feed, the primary place where users find content on the social network. Over the next few months, users will see "more from your friends, family and groups" and " less public content like posts from businesses, brands, and media," so says CEO Mark Zuckerberg. The company says that it has heard from users that the so-called "public content" is crowding out "personal moments" that the Facebook platform was built on.
Facebook is testing a dedicated section for local news
Facebook is testing a new section dedicated to local news and events, Recode reports. Called "Today In," it's currently being tested in six cities -- New Orleans, Louisiana; Little Rock, Arkansas; Billings, Montana; Peoria Illinois; Olympia, Washington; and Binghamton, New York. It's accessible through the menu button on the bottom right of the mobile app and will include stories from local publishers -- which will be approved by Facebook's News Partnerships team -- as well as emergency updates and local events.
Facebook will begin demoting ‘engagement bait’ posts in News Feed
Scrolling through your Facebook News Feed, you'll probably come across posts telling you to like or comment if you share some sort of similar sentiment -- "LIKE this if you're an Aries!" -- or telling you to share it so you can earn a chance at winning a prize. Well, you might start seeing a lot less of those types of posts because Facebook is now cracking down on "engagement bait." Facebook said, "We will demote posts that go against one of our key News Feed values — authenticity...We want to reduce the spread of content that is spammy, sensational or misleading in order to promote more meaningful and authentic conversations on Facebook."
