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Nielsen, the holy vanguard of television ratings, has finally figured out how to track viewership from Netflix and Amazon's streaming video services. And when it launches next month, it could fundamentally change the sorts of shows you see from them. Since neither Netflix or Amazon offer detailed

1 month ago 0 Comments
November 19, 2014 at 12:34PM
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The US has officially become a smartphone nation -- at least, if you ask Nielsen. The research group's latest Digital Consumer Report estimates that 65 percent of all Americans owned one of the devices in 2013. That's a big step up from 44 percent in 2011, and smartphones are now more common than

10 months ago 0 Comments
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Nielsen's long been the gold standard for TV ratings, and as our watching habits change, the firm's reforming its ways to keep track of what we're watching. Earlier this year it combined its online and broadcast metrics to give advertisers a more comprehensive look at a show's reach, and now its g

2 years ago 0 Comments
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Yes, we know Android is holding steady at about 52 percent of US smartphone market share. What's interesting is just who's driving growth as a whole. According to Nielsen, 58 percent of American teens between 13 and 17 now have a smartphone -- that's a big jump from 36 percent a year earlier and a

2 years ago 0 Comments
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While we're watching our favorite shows in HD, it's easy to forget that they live and die by ratings, and those ratings aren't always collected with the latest technology. In an effort to improve the sample size and accuracy of ratings for local TV channels, Nielsen is starting to roll out a hybri

2 years ago 0 Comments