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Nintendo's been doing a bit of digging and it turns out it's already won the console wars. If we're only talking about the ladies, that is. A whopping 80% of American female primary gamers (the person who primarily uses the console rather than the occasional dabblers) do their thing on the Wii, whi...

November 27th 2009 at 6:58am 0 Comments
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Nintendo has welcomed with open arms a pair of new executives to head up positions at the company's new offices in Redwood City. The first new employee is Denise Kaigler, who will serve as vice president of Marketing & Corporate Affairs and take over for Perrin Kaplan. Kaigler will handle corpor...

January 14th 2008 at 4:00pm 0 Comments
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Shake that tree, shake it and watch the Nintendo executives fall out and everything end up like people said it would. The latest person in the Nintendo executive culling is Beth Llewelyn, senior director of corporate communications at Nintendo of America, as she officially resigned today. Not only...

September 26th 2007 at 7:02pm 0 Comments
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Talking with Nintendo of America's Reggie Fils-Aime about WiiWare, Newsweek's N'Gai Croal used the opportunity to bring up Nintendo's stance on games rated Adults Only by the Entertainment Software Rating Board, first in relation to their "hands-off" approach to the download service and then with t...

June 27th 2007 at 6:25pm 0 Comments
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With the news -- following long-discussed rumors of a non-Japanese release -- that Freshly Picked: Tingle's Rosy Rupeeland is on its way to a European release, we figured it might be a good time to resurrect discussion of a US release. Of course, that probably hinges on whether or not NoA believes i...

June 25th 2007 at 9:00am 0 Comments
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Or rather, Nintendo of America is leaving them. According to Game Informer Online, which earlier this month broke news of the Redmond giant (no, not that one) relocating its sales, ad and marketing departments to either New York or San Francisco, approximately 90% of the employees in the affected ar...

June 6th 2007 at 5:39pm 0 Comments
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Chris Kohler of Game|Life interviewed Nintendo of America VP George Harrison about the future of the Wii system, and his responses were, well, generally unsurprising. We wouldn't expect Nintendo to suddenly change their strategy in the midst of such success.Harrison said that because of the high pri...

May 29th 2007 at 9:45am 0 Comments
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The success of the Wii has Nintendo feeling pretty confident about themselves. They've sold about 2.5 million units since launch, and probably would have sold more if there had been more.Naturally, the six months following launch are completely representative of the console's whole life cycle, whic...

May 23rd 2007 at 9:40am 0 Comments
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This morning, at the Nintendo Media Summit, NoA President and resident badass Reggie Fils-Aime had some interesting statistics on the Nintendo juggernaut. While a lot of it may not be the best news for the hardcore gaming contingent, the massive revenue increases indicate that the wider potential ma...

May 22nd 2007 at 6:25pm 0 Comments
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Word is that we're looking at the end of an era. IGN's Matt Casamassina reports that Nintendo Power is in its last days, at least, as we know it today. While it may just be that a restructure is in the cards for the magazine, rumor has it that the employees are being told that they need to find new...

May 15th 2007 at 12:50pm 0 Comments