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SCENE Two pals catch the new Halo: Reach ad "Deliver Hope" on CBS, NBC, FOX, MTV, Spike TV, Comedy Central, SyFy, ESPN, F/X, TNT, TBS, Discovery Channel, G4 or another network. One is a gamer; the other clearly not ... NOT (surprised) Wow! Was that an ad for a video game...? GAMER (confidently) Uh...

August 26th 2010 at 10:05am 0 Comments
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What's gonna give Halo: Reach the best shot at topping Modern Warfare 2's $310 million in day-one sales? Marketing. Much to no one's surprise, Microsoft is splurging on its biggest game campaign to date, according to Advertising Age. While Reach's marketing budget has not been disclosed, it's expec...

August 23rd 2010 at 1:20pm 0 Comments