NoelLlopis
Latest
Rovio rebranding Casey's Contraptions as "Amazing Alex"
We're hearing a little more every day about Rovio's next big mobile title. Originally, we thought that the game would be a truly original release, but that's not quite the case: The company has instead bought the rights to Casey's Contraptions, a really excellent iOS title that came out last year, and now Rovio CEO Mikael Hed says it's going to rebrand the property as "Amazing Alex." Other than the name, however, it sounds like Rovio's keeping the Rube Goldberg simulator mostly the same. Hopefully they will include the great multiplayer social system that was originally built for it. Casey's Contraptions co-creator Noel Llopis has also put up a blog post explaining his side of the deal with Rovio, and he says he and Miguel Friginal won't be involved in development of the game going forward at all. They never expected to sell the property, but when Rovio came along with "an offer we couldn't refuse," they gave it up. Llopis said he expects big things for the game: Sites who didn't cover Casey's Contraptions at all have already mentioned Amazing Alex, so Rovio's big app machine is already working its magic. Llopis also says the Rovio deal will allow him a lot of creative freedom going forward. He's not interested in building a company of his own, and says money won't even be a consideration for his next title. That, at least, is great. Rovio might have earned the ire of some developers for their overwhelming App Store success with Angry Birds, but in this case, it sounds like they made a smart move with a good title that will leave everyone involved happy. Thanks, Mikko!
Confirmed: Rovio acquires rights to Casey's Contraptions
Rovio's Ville Heijari has confirmed the rumor we heard yesterday is true, and Rovio is taking over the iOS Casey's Contraptions title from developers Noel Llopis and Miguel A. Friginal. We're still not sure what the exact business agreement is, but it sounds like an acquisition of all rights associated with the game, and Rovio seems to also have kept on Llopis and Friginal as developers for their services. The Casey's Contraptions title is going to be removed from the App Store for now, and return as an official Rovio title for both iOS and Android (along with other platforms, possibly, later on this year). As I said yesterday, this is a great move for everyone involved: Rovio gets a high quality title that really appeals to casual gamers of all stripes (with a really impressive social and content sharing backend), and Llopis and Friginal get the opportunity to bring their really excellent game to a much larger audience. Casey's Contraptions was always a great title, but now it'll have the Angry Birds-fueled marketing machine behind it all the way.
