Engadget RSS Feed http://www.engadget.com Engadget http://www.blogsmithmedia.com/www.engadget.com/media/feedlogo.gif Engadget http://www.engadget.com en-us Copyright 2013 AOL Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/ <![CDATA[What's in a name? Nokia's new Lumia and Asha line explained]]> http://www.engadget.com/2011/11/02/whats-in-a-name-nokias-new-lumia-and-asha-line-explained/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget http://www.engadget.com/2011/11/02/whats-in-a-name-nokias-new-lumia-and-asha-line-explained/ http://www.engadget.com/2011/11/02/whats-in-a-name-nokias-new-lumia-and-asha-line-explained/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, before this catchy, albeit odd, name could be settled upon, a list of potential winners had to be cross-checked with over 300,000 tech trademarks. After broaching that hurdle, "only a handful" survived and were then parsed by linguistic experts to avoid any embarrassing malapropisms and pronunciation difficulties across 84 dialects. Despite finding "lumi" to be an out-of-date Spanish slang term, resulting surveys found most Spaniards associated the term with "'light' and 'style'," and thus it was saved. We know how this genesis story ends, so we'll spare you the obvious marketplace conclusion. And as for that new Asha range? Well, the thinking there is quite simple. It's the word for hope in Hindi, and as the line is intended for emerging markets, that just seemed apropos. Click through to the source for a more detailed walk through this mobile origin story.

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]]> AshabrandingLumiamarketingmobilepostcrossnamenamingNokiaNokia Ashanokia asha 200nokia asha 201nokia asha 300nokia asha 303Nokia LumiaNokia Lumia 710nokia lumia 800NokiaAshaNokiaAsha200NokiaAsha201NokiaAsha300NokiaAsha303NokiaLumiaNokiaLumia710NokiaLumia800 Wed, 02 Nov 2011 11:21:00 -0400 21|20096688 <![CDATA[Nokia Asha 200, Asha 300 and Asha 303 hands-on (video)]]> http://www.engadget.com/2011/10/26/nokia-asha-200-asha-300-and-asha-303-hands-on-video/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget http://www.engadget.com/2011/10/26/nokia-asha-200-asha-300-and-asha-303-hands-on-video/ http://www.engadget.com/2011/10/26/nokia-asha-200-asha-300-and-asha-303-hands-on-video/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments You know, Nokia wasn't only firing its first Windows Phone salvo -- there was also a volley of Series 40 handsets, with the Asha family. First up is the dual-SIM capable Nokia 200. The phone itself bears a strong resemblance to the C3-00, with a non-touchable screen and QWERTY keyboard, priced, pre-tax, at €60 (about $85). Nokia promises admirable battery-life and a rainbow of color choices.

Up next is the Nokia 300, pairing a 2.4-inch resistive touchscreen with a numbered keypad, with a long narrow frame very similar to last year's Nokia C3, but now toting a 1GHz processor, five megapixel shooter and a €85 (about $120) bounty. Meanwhile, €115 (about $160) will net you the Nokia 303, which brings together both touchscreen and QWERTY input and rocks a 3.2 megapixel camera. While Nokia's first Windows Phones remain the stars of the show, these sub-$200 prices and pre-2012 arrival will tempt residual Series 40 fans still out there. Skip on past the break for a brimful of Asha.

Gallery: Nokia Asha phones hands-on


Zach Honig contributed to this post.

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]]> asha 200Asha200hands-onmobilepostcrossnokianokia 200nokia 201nokia 300nokia 303nokia ashanokia asha 200nokia asha 303nokia world 2011Nokia200Nokia300Nokia303NokiaAshaNokiaAsha200NokiaAsha303nokiaworld2011series s40SeriesS40video Wed, 26 Oct 2011 09:59:00 -0400 21|20090782