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Ex-Apple CEO's quirky Android phone comes to the UK for £99
Obi Worldphone garnered a fair amount of attention when it announced its first smartphones around this time last year. Understandably so with a former Apple CEO among its founders, but John Sculley's new venture is in the business of making more affordable devices -- the opposite end of the spectrum to iPhones, in other words. Now, having made headway in the Middle East, Southeast Asia and more recently, Latin America, Obi Worldphone has expanded its reach to the UK with the £99 MV1 in tow.
Former Apple CEO John Sculley launches a line of stylish smartphones
Like most consumer items, the lower the price point of a phone, the less exciting the design. Obi Worldphone co-founder (and former Apple CEO) John Sculley and Ammunition design founder Robert Brunner decided to challenge that by creating mid-level, inexpensive international smartphones that look -- if not cool -- at least unique. The new Obi Worldphone SF1 and SJ1.5 both start off at under $200 ($199 and $129 respectively), will be available in October and target buyers 25 years old and younger in emerging markets in Asia, Africa and Middle East. The phones are filled with components from the usual suspects (Qulacomm and MediaTek processors, Sony camera, Corning Gorilla Glass and Dolby sound), but it's the look of the phones and their skinned version of Android that matters to Obi. "We are committed to being a design-led company," Sculley told Engadget.
