OliverBreidenbach
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Boinx Software's early push on the Mac App Store
Here at Macworld in San Francisco, CA, we had a chance yesterday to sit down with Boinx Software CEO Oliver Breidenbach, both to hear about the new BoinxTV Home, and also to chat about how the company is doing two weeks into the Mac App Store. The company has been quite aggressive with Mac App Store releases, with everything from the $17 utility Mousepose, going all the way up to the $500 full version of iStopMotion Pro. Breidenbach says that App Store sales are going "great" -- while Apple's review process is taking significantly longer than the iOS store (though he suspects that's simply because it's so much newer), what he's seeing is that App Store revenue "looks as if it's on top of existing channels." That is, customers on the Mac App Store aren't the same customers buying Boinx Software through the company's website or other partners, which means that Mac App Store sales, right now, are brand new income. "But," Breidenbach continues, "I don't think it's going to stay that way."
BoinxTV Home out tomorrow on the Mac App Store
Mike Schramm and I just spoke with Oliver Breidenbach from Boinx, and we're pretty excited to hear about a new Mac App Store release (tomorrow) of a new version of BoinxTV: BoinxTV Home. It's a consumer-level version of the live-broadcast software with a lower price point and distribution through the Mac App Store. We've covered BoinxTV on TUAW a few times, and it's great to see a more affordable version coming to the masses. In contrast to its US$299-$499 older sibling, BoinxTV Home will be $49.99, and it's geared more toward YouTube than broadcast applications. It only works with one camera, but still accepts all video inputs from other applications, so there are plenty of possibilities. It also caps out at 15 layers, but that's more than enough for the average "home" user. Overall, it sounds to us like a good move and will bring BoinxTV to a larger group who could really make use of it's impressive capabilities. Oliver will be demoing the new version for us tomorrow, so tune in to the TUAW live stream at 11:30 PST tomorrow to see it!
