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  • Polaroid’s OneStep+ instant camera makes remote selfies possible

    by 
    Edgar Alvarez
    Edgar Alvarez
    08.29.2018

    Following the launch of its OneStep 2 instant camera last year, Polaroid Originals is back at it again with another retro shooter -- though this time it's a smart one. Like the OneStep 2, the new One Step+ also uses the company's recently developed i-Type film, but what makes it different is that it can be paired with a smartphone (or tablet) via Bluetooth. That means you can use Polaroid Original's app to take pictures remotely, as well as get access to a set of different modes, including double exposure and a light-painting feature that'll add a bit of color to your prints. There's a manual setting in the app, too, which will let you adjust things such as shutter time, aperture and exposure on the fly.

  • Socialmatic camera priced at $300, channels Sting for marketing tagline

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    07.19.2013

    Polaroid's second chance has a price, and it's $299. At that amount though, it's hard to tell how much the novelty of instant-printing is worth in comparison to less kitschy and more capable options. What's more, Socialmatic is confirmed to ship with Android. Just imagine what a sepia-tinged faded print will look like six months on. [Thanks, Christian]

  • Polaroid to make Socialmatic Camera a reality for fans of Instagram, recursion

    by 
    Jon Fingas
    Jon Fingas
    03.01.2013

    Instagram owes its distinctive identity to Polaroid's OneStep cameras; it's now time to return the favor. Socialmatic has signed a deal for a production, Polaroid-branded version of its 2012 Socialmatic Camera concept you see above, which translates the mobile app's retro icon to a real-world, instant-print shooter. While technical details are scarce, the agreement will see accessory maker C&A Marketing build and sell the design sometime in the first quarter of 2014. If the finished Polaroid work is anything like the concept, it could be more than a novelty with its interchangeable lens system, 4.3-inch touchscreen, Bluetooth, WiFi and 16GB of storage. We don't know if the camera will ship with Android, but we hope it does -- there would be an appropriately Xzibit-like aspect to running Instagram on top of an Instagram-shaped camera.

  • Polaroid's CES 2011 teaser hints at instant photography's rebirth

    by 
    Darren Murph
    Darren Murph
    12.02.2010

    Technically speaking, Polaroid returned to instant photography earlier this year with the introduction of the 300, but we all know that thing was forgotten as soon as it was revealed. The famed camera outfit -- despite being a shell of its former self -- just dropped a luscious teaser into our inbox to let us know about an exclusive event it'll be hosting at CES 2011 next month. The image you see above is severely distorted, but we did so to give you a better idea of what's truly to come -- unless that's an outrageously shaped projector, we're guessing it's some sort of next generation instant camera. The slot on the bottom definitely helped push us over the edge, but if you'd rather cover the whole thing in mystique and guess for yourself, the un-doctored (er, unmutilated) teaser is just after the break. Oh, and we'll be bringing you the blow-by-blow on what this thing really is on January 6th, hopefully with Outkast blaring in the background.

  • Polaroid announces new OneStep film and instant digital cameras, some branded LCD TVs

    by 
    Joseph L. Flatley
    Joseph L. Flatley
    01.07.2010

    Knowing the drive and tenacity of Lady Gaga, we expect that any day now we'll she'll be the president of PLR IP Holdings within the week. Until that fateful day when Polaroid becomes the Haus of Gaga, it looks like the company will be keeping busy by continuing to slap its name on consumer electronics. Probably the coolest of the lot is the PIC 1000, the future-retro Polaroid OneStep film camera developed in part at the urging of The Impossible Project. Just like its namesake, this guy uses Polaroid Color 600 Instant Film. This bad boy will be available at national retailers in 2010. If digital instant shooters are more your speed, The company's newest Zink-enabled camera, the obviously named Instant Digital Camera, boasts 12 megapixels and 3 x 4-inch prints. And rounding things out, the company has a slapped its name to a handful of LCD TVs from 42 to 65 inches in size. You're psyched, right? Hit the PR after the break for all the shocking details.

  • Polaroid's One Step film camera relaunching in 2010, nostalgists unite to celebrate

    by 
    Darren Murph
    Darren Murph
    10.13.2009

    Call us crazy, but we never had much faith in the power of The Impossible Project to bring back the legendary Polaroid instant-print film camera. Despite our doubts (and those of the world), that very group has evidently caused quite a stir in the offices of Summit Global, which has today announced that the film-based One Step Camera is on track for a mid-2010 release. The Impossible Project will be in charge of producing a limited number of Polaroid-branded color and B&W Instant Films along the way, and just in case film isn't really your bag, Summit is planning to issue a Polaroid TWO -- described as the "digital version of the traditional camera that produces instant digital photos" -- sometime next year. It's all about bringing sexy back, y'all.Read - Summit Global's releaseRead - The Impossible Project's release