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Sony's turnaround strategy is working
When Sony nominated Kaz Hirai to lead the corporation, he laid out an ambitious strategy that he titled One Sony. Hirai identified three key markets where he wanted Sony to be a leader: digital imaging, gaming and mobile, with the trio pushed accordingly. Five years later, and Hirai's managed to hit two out of three targets, with Sony's most recent financial reports vindicating his plan.
Sony report details what Kaz Hirai has achieved in his first year as CEO
In recent years, Sony's state of the union report has made for wince-inducing reading, but one year into Kaz Hirai's "One Sony" strategy we seem to be seeing hints of a turnaround. The company is trumpeting its return to profitability after several loss-making quarters, thanks to boosts in its film and financial services units -- not to mention some aggressive asset sales. Unfortunately, Sony still has the weak heart of its consumer electronics business to nurse, but promises that aggressive cost-cutting in its TV department will see it back in the black shortly. Sony has also announced plans to "significantly expand" its business model around the PlayStation 4 and promises to speed up smartphone development to incorporate the company's hardware and imaging know-how. With one eye on those dwindling PC market figures, Sony will look to make profitable machines rather than chasing market share. The company has also said that, aside from its successful Mirrorless ILC division, will shift focus on its imaging business from consumer electronics to medical and security. With all of this change, let's just hope that no-one forgets to buy someone in the PR department a wider camera lens.
Sony restructuring in Japan: camera lens plant to close with loss of 2,000 jobs
Kaz Hirai's "One Sony" rescue plan was designed to unite the many disparate arms of the conglomerate, shed 10,000 jobs and make cost savings wherever it could. Facilities in Sweden and the UK have already been closed, so now the company is shifting focus to its operations in Japan. Sony will close its Minokamo site, which currently produces camera lenses for DSLRs and smartphones, with production being moved to factories in Kohida and Kisarazu, 840 staff will lose their jobs. The company is also instituting an early retirement program across its various Japanese businesses in order to push the domestic total to 2,000 -- which it must do before a self-imposed deadline of March 2013.
Sony getting out of PC optical drive business due to 'fierce competition'
It's being reported that Sony is closing Optiarc Inc., its company subsidiary that manufactures optical disc drives for PCs. Officials are quoted as saying that "fierce competition" forced prices down, causing the business to operate at a loss despite controlling roughly 15 percent of the market. Operations will be wound up by March of next year, with around 400 employees being offered early retirement and others being moved to other parts of the business. Don't worry about the future of your Blu-Ray and DVD player just yet though -- the company will continue to manufacture both as part of its Device Solutions Division.
Sony Mobile moving HQ to Tokyo, cutting 1,000 jobs in Sweden
Sony's slow and painful transformation continues with a restructuring of its newly-minted mobile division. In October, it's moving its headquarters from Lund, Sweden (presumably a holdover from its Ericsson days) to Tokyo -- for deeper integration -- and repurposing the duties of its facilities in Tokyo, Lund and Beijing. As part of the changes, Sony Mobile will slash 15 percent of its workforce, with 1,000 employees being let go by the end of March 2014, in a trend we've seen across the industry. Most of those affected are in Sweden, with 650 on-site staffers and up to 450 consultants being shown the door.
