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Verizon's customer-tracking 'supercookies' connect to AOL ads
In the last year it's become known that Verizon uses "supercookies" (aka UIDH or Relevant Mobile Advertising) to track what its mobile customers are doing, but now it's taking a step further by quietly linking that information to ads from AOL (the parent company of Engadget, which is also now owned by Verizon). According to ProPublica, the AOL ad network reaches across 40 percent of the internet, and by working with Verizon's UIDH (Unique Identifying Device Header) it can track in great detail what apps people on Verizon Wireless use and what websites they visit. Unfortunately, beyond just serving up targeted ads, the information is also unencrypted and could possibly be used by others to track you. The only good news? Verizon subscribers can opt out, which you can do by following this link or calling 1-866—211—0874.
Apple offers targeted ad opt-out
Targeted ads present you with advertising keyed to your interests and history. If you're an Amazon customer, you've likely received emails related to your recent browsing choices. Gmail ads are based on your Google account contents. Apple is no different. iAds tracks you and offers ads that best match your profile. Apple offers an opt-out choice if you'd rather be served random ads from their iAds service. To use it, first visit http://oo.apple.com from your device. Then set the switch from ON to OFF. You'll be asked to confirm. Tap the red "Opt Out" button. When disabled, you'll still see iAds. However, these will not be tied to you or your specific interests in any way. If at some time you feel the need to return to the previous state of things, you can always revisit the Opt Out page and update your settings.
Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture
To say that Facebook has to tread lightly around privacy issues is an understatement, especially with a targeted ad push underway. Rather than navigate that minefield once more, the social network hopes to skip it entirely by posting an overview of how the ad system tracks habits while retaining our anonymity. For the most part, Facebook walks the fine line carefully. Its Facebook Exchange auction system relies on a unique, untraceable browser ID to target ads to specific people without ever getting their identity; both a mechanism targeting ads beyond Facebook and a Datalogix deal to track the ad conversion rate use anonymous e-mail address hashes that keep advertisers happy without making the addresses readable to prying eyes. The initiative sounds like it's on the right course, although there's caveats at work. Opting out of any Facebook Exchange ads requires tracking down individual ad providers, which isn't likely to result in many of us leaving the ad revenue stream. Likewise, those who'd object even to the completely anonymous ad profiling don't have a say in the matter. With those concerns in mind, it's doubtful there will be many significant objections in the future -- Facebook knows its advertising money train can only keep churning if its members are comfortable enough to come along for the ride.
Amazon has change of heart, will allow opt-out of Kindle Fire HD ads for $15
You'd be forgiven for wondering just what Amazon was up to with Special Offers ads on the Kindle Fire HD: we were given the hope that we could opt out from them, only to watch that dream dashed moments later. Amazon must have been listening to frustrations over the mixed messages, as it just let Engadget and others in the media know that yes, you'll have the option to drop the ads after all. Pay $15 after picking up the new tablet and those lock screen promos will disappear forever. There's no sign that there will be a Kindle Fire shipping with ads missing from the get-go, but you know what they say about gift horses. You can find Amazon's full statement to us after the break.
Amazon Silk browser on Kindle Fire tracks page visits to generate trends, isn't as spooky as it sounds (update: opt-out exists)
When you pick up that new Kindle Fire HD this fall, one of the first things you'll notice is an updated version of Amazon's Silk web browser with a Trending Now section. It's a clever trick that takes advantage of Silk's server-based caching to find out what sites are popular among owners. That sounds good on the surface, but it doesn't take much effort to realize that there are privacy concerns already in the air -- Amazon is sharing personal web habits with a wider audience, after all. While the section is unlikely to include any identifying information, there's no immediate sign that tablet owners can keep their behavior private, and that could create some indignation among those who'd prefer to surf in isolation. We've asked Amazon if there will be an opt-out escape hatch and will let you know if there's a definitive answer. In the meantime, we wouldn't necessarily worry. Silk shouldn't be caching your e-mail, and it's only likely to ever show pages that have far more traffic than anything you'd be embarrassed to show to others. As far as we can tell, your secret knitting obsession should be safe. Update: A spokesperson has confirmed that the option to disable Silk's caching is still available, and that switching it off will cut you out of Trending Now; that's a very all-or-nothing approach, but it'll likely suit those put off by the browser's predictive approach in the first place. Secure pages are still out of the picture as well, which should keep those private Twitter messages out of the equation.
Google tests the 'do not track' waters with a Chrome extension (Update)
Well, that didn't take long. One day after agreeing to implement a do not track button as part of a new consumer bill of rights, Google has given the people what they want... sort of. Keep My Opt-Outs is a Chrome extension, developed by the Mountain View team, that will prevent advertisers from using your browsing history against you. Presumably, this function will get built straight into the browser one day but, for now, you have to go dig it up in the Chrome Web Store -- far from an ideal solution. Still, a tepid step into the shallow end is better than no step at all. You can install the extension yourself at the source.Update: As a few of you have noted, this extension has actually been available for quite some time, since Google originally announced the ad cookie blocker back in 2011. Check out the details in the team's original Public Policy blog post and combine it with a dose of web history cleaning to keep your activities to yourself.
Verizon begins collecting user data for targeted ads, is kind enough to offer 'opt-out' escape route
Verizon still wants to collect your personal information, but it'll understand if you decide to opt out. Really, it's cool. No hard feelings. The provider said as much yesterday, in an e-mail titled "Important notice about how Verizon Wireless uses information." The missive, sent to all VZW customers, essentially lays out the company's revamped privacy policy, originally unveiled last month. Under the new framework, Verizon will be able to monitor your browsing history, location, app usage, and demographic data, all in the name of targeted advertising and vaguely-titled "business and marketing reports." The good news is that you can always opt out of the scheme, either by phone or online. The bad news is that you'll probably have to explain the whole thing to your grandma.
Google announces 'opt-out' feature for wireless network owners, aims to allay privacy concerns
Google, as promised, responded to concerns over its data collection policy this morning, by announcing a new "opt-out" feature for its location based services. Under the new policy, WiFi operators can remove their home networks from Google's geolocation database by simply adding "_nomap" to the end of their access point's SSID. A network named "Engadget," for example, would be renamed "Engadget_nomap," and dutifully removed from the Google Location Server. In a blog post announcing the change, the company explained that this solution offers "the right balance of simplicity as well as protection against abuse," since it "helps protect against others opting out your access point without your permission." For more details, hit up the source link below, or check out Google's Help Center for more detailed instructions on how to opt out.
UK Gov wants opt-in system for adult material, imagine a boot stamping on a trackpad, forever
Looks like Prime Minister David Cameron's not content with just shuttering the internet during social unrest (whilst condemning others who do the same). He's declared that four of the UK's biggest ISPs have entered into an opt-in system for adult material. The move is backed by the Mothers Union but has been flatly denied by the ISPs, who insist they're offering McAfee parental controls with new signups rather than Government-level web filtering. (Probably a massive let down to those eagerly waiting to delegate their parental responsibilities.) Of course, given the flaky nature of web filtering, any sanguine word that contained an expletive (the word "arsenal", for example) could be impossible to access until you had an awkward conversation with someone over the phone.
Service helps users opt out of EULA class-action prevention
If you're looking to opt out of the class-action lawsuit prevention clauses inserted by certain companies like Electronic Arts for Origin and Sony for PSN, a new service is seeking to streamline the process. The trick about opting out is consumers must send something known as a physical letter and use a "stamp" (an antiquated method of payment, we understand, to facilitate this analog-mail). Because this letter-mailing artform has been lost to time, GamersOptOut.com will help.
New website provides online opt-out services for game EULAs
If you're like most of us, you don't read the giant wall o' legalese that serves as a speed bump on the way to your favorite virtual world. A group of Redditors has, though, and has set up a new website designed to assist gamers in opting out of the clause that prevents participation in potential class action lawsuits leveled against gaming service providers. Apparently opting out requires that a physical letter be mailed to the gaming company in question, and GamersOptOut.com purports to do the tedious work for you (either for free or for a voluntary donation). The catch is that you'll need to provide personal information, including your name, address, and game account name. The website's creators page lists the online handles (as well as Xbox Live, PSN, and Twitter identities) of those responsible, but given the anonymous nature of the site and the privacy concerns raised by providing your personal info, we suggest you proceed with caution. Currently the website features an opt-out form for Sony's PlayStation network and Electronic Arts' new Origin digital delivery service.
OnStar abandons plans to keep tracking vehicles after service cancelation
OnStar found itself at the center of a firestorm after it sent out an e-mail notifying customers that it planned to collect data from vehicles even after service had expired or been terminated. That is, unless the (soon to be former) users specifically opted out. Well, in a statement today, President Linda Marshall changed course and announced the post-subscription data collection would be opt-in only. The company still hoped some departing customers would volunteer to maintain a connection so that it can "provide former customers with urgent information about natural disasters and recalls affecting their vehicles." (They're just looking out for you buddy.) Even if OnStar loses out on boatloads of valuable data, at least the company won't have to listen to Chuck Schumer's public chastising any more -- that man lays a better guilt trip than your mother and grandmother combined. Check out the full announcement after the break.
Google planning opt-out option for WiFi data gathering
Privacy concerns have caused Google to back down a bit on its information collection amongst residential wireless networks. Beginning in the fall, the company will allow owners of the WiFi networks to opt-out of the data gathering. Google has assured concerned parties that it doesn't collect personal details when nabbing the information for its databases, but such comments haven't done much to calm the nerves of privacy advocates.
The Daily Grind: Is there a game you would prefer not to beta test?
I'm excited as heck about Star Wars: The Old Republic. That having been said, even if I got into the beta tomorrow, I probably would largely stay out of the game. After all, I already know I'm going to buy the game and play it when it comes out -- why should I spend a great deal of time and effort getting used to the game in beta just to do it all over on release? Or worse yet, grow fond of a feature that's going to get snipped before it sees release? We all have games that we're looking forward to, naturally, but there are games that we want to test and games that we'd rather not. Maybe you think the testing will be particularly arduous, maybe you feel that feedback wouldn't be heard by the developer, or maybe you just don't want to spoil yourself on the game early. So is there a game that you would prefer not to test even if you had the opportunity? Would you feel like you missed out, or would you be happy for remaining fairly clean going in? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
Chrome and Firefox adding new opt-out features to prevent third-party advertisers from tracking you
Ever been freaked out by an online ad that seemed to know you that little bit too well? It's the result of good old advertisers tracking your net-navigating habits and delivering targeted commercials to your eyeballs, but it can be prevented. Both Google and Mozilla have stepped up (or perhaps been pushed by the FTC) to try and tackle this issue of pernicious tracking cookies, but they've gone about it in different ways. The Chrome solution is a Keep My Opt-Outs browser extension that remembers the sites you don't want personalized information from, while Firefox will start beaming out a Do Not Track HTTP header that should be respected by advertisers and result in you receiving generic, repetitive ads. The important commonality between the two is that they don't rely on you preparing a cookie file with all your anti-advertiser bile contained within it (which was the FTC's original, somewhat impractical idea). Google intends to open-source its extension and bring it to other browsers as well, though obviously it's taking care of Chrome first, which can benefit from the add-on right now.
Google fanboys egg the homes of those who opt out of being shown on Street View
You might have heard by now that some German folks didn't much fancy having their homes displayed on Google's Street View service and consequently opted to have their domiciles blurred out. Only trouble with their plan, it seems, was that they didn't account for some Google-loving zealots over in Essen, who were so outraged by the action that they ended up bombarding the offensively blurry homes with eggs and some eloquent signs. What did those placards have to say? "Google's cool." Pithy. A spokesperson from Mountain View has been quick to distance Google from the silly behavior, while also noting that it has been an isolated incident... so far, anyway. [Thanks, Milind]
Drama Mamas: When connecting online seems like a Real bad IDea
Drama Mamas Lisa Poisso and Robin Torres are experienced gamers and real-life mamas -- and just as we don't want our precious babies to be the ones kicking and wailing on the floor of checkout lane next to the candy, neither do we want you to become known as That Guy on your realm. When is your privacy not your privacy? When it's connected to everyone else's privacy. This week, the Drama Mamas help a reader whose desire to reserve sharing her email address and online status for her real-life friends is heating up her WoW friends list -- and they're boiling over at not being included. Hi Drama Mamas, I've decided to only add people as Real ID friends who are RL friends that play on another server. I'm one of those people who sometimes like to hop on a character unknown to the folks I usually play with and spend some hours ingame on my own or with my boyfriend. However, I do have a lot of ingame friends I'm pretty close with and talk about a lot of things apart from the game. After installing the patch and logging on my main, it took only half an hour before I got the first whisper, containing an email adress and asking me to add them via Real ID. I told the person no, I'm only going to add very few RL friends to that list. I recieved a very sulky reply. Today the scenario repeated itself, meaning two days of playing very little have passed and two people are already angry at me for not adding them. Is there anything I can do to prevent other ingame friends to react the same? Why can't some people accept that sometimes I do want to play, but don't want to chat? Taz'Dingo, Anonyma
iAds uses iTunes history, location information to target advertising
We've heard about this before, but now that it's up and running, this is probably worth a revisit. Apple's iAds system actually uses lots of your information, including your iTunes purchasing history, location data, and any other download or library information it can suss out about you, to determine what ads you see. So say a few marketing firms working with the large companies now buying and selling iAds. A recent series of ads for soap was able to target "married men who are in their late 30s and have children." That's very specific, and when Apple rolls out the full program, it'll even be able to use things like iBooks purchases and iTunes movie and TV downloads to target you with advertising. Is there anything wrong with that? Not really. Apple isn't running the only targeted advertising network, of course, and the whole problem with analytics firms like Flurry is that they were tracking and sharing this information anyway through third-party apps. Apple also isn't sharing your personal information; it's just connecting you with advertisers who want to speak with you, not actually telling those advertisers who you are. Apple knows what you've purchased in iTunes, but that information isn't necessarily communicated to Nissan or Best Buy. If you're still worried about iAds, though, Apple does offer a way to opt-out of sharing your location or purchase information; you can go to https://oo.apple.com/ in your iOS 4 device's browser and register to opt-out of that kind of targeting. You will still see iAds, but Apple won't use your personal information to choose them for you.
Customizing and opting out of Real ID
This is not a discussion of the good (yay, crossrealm chat!) and the bad (boo, privacy fail) of Real ID. This is a guide for how to truly opt out of this feature and how to adjust the settings if you do participate in game. To be clear, everyone who does not have a parentally controlled account has in fact opted into Real ID, due to a security flaw. Addons have access to the name on your account right now. So you need to be very careful about what addons you download -- make sure they are reputable. In order to actually opt out, you need to set up parental controls on your account. This is not an easy task. Previous to the Battle.net merge, you could just go to a page and set them up. Done. Now, you must set up an account as one that is under parental control. Once your account is that of a child's (a several-step process), your settings default to Real ID-disabled. Any Real ID friends you have will no longer be friends. In order to enable it, you need to check the Enable Real ID box. Setting up parental controls: Go to the appropriate battle.net site for your region. (That link should take you there.) Push the Create or Manage a Battle.net Account button. Log in as normal. Click on Parental Controls, which is an option listed under Manage My Games. (And, if you're like me, you'll be sad that you are still not in the beta.) Choose the No - Setup Parental Controls button. Fill in your info as both the child's account and your own. (Why they make this distinction, I don't know. Parental controls always used to be an option for adults to manage their own game time.) You will receive an email. You need to save this email, because the link in there is the only way to get to the parental controls. Otherwise, you have to make Blizzard resend it. Click the link to get into the controls. Save Settings and then be told it will take up to 30 minutes to go into effect. That is how to opt out. How to optimize opting in is after the break.
