PiccadillyCircus
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Piccadilly Circus' billboard is alight once more, and it's watching
The iconic lights illuminating London's Piccadilly Circus were switched back on this morning, nine months after going dark to accommodate some serious renovations. The huge advertising space is no longer home to six distinct screens. Instead, owner Land Securities has swapped these out for one giant, curved LED display with a greater-than-4K resolution that measures around 790 square metres in total. The upgraded screen allows for more dynamic ads that can move around or take over the whole space, and incorporate mod cons like livestreams. With a bevvy of cameras and sensors, the Piccadilly Lights can also respond to the local environment and deliver targeted, responsive ads.
London's iconic Piccadilly Circus will go dark next month
Since 1908, London's Piccadilly Circus has been home to illuminated signs and advertising billboards. As time went by, incandescent light bulbs gave way to neon lights, eventually ending up with six massive LED displays (Piccadilly Lights) that you see today. From January 2017, however, the Lights will be switched off for the longest period since the Second World War to make way for the largest single digital screen Europe has ever seen.
O2 offering free WiFi around London's busiest streets
O2 is making good on its promise to coat the busiest parts of London in free WiFi. Between now and the end of July, seven locations including Oxford Street, Regent Street, Exhibition Road, Leicester and Piccadilly Squares will offer unfettered access -- even if you don't subscribe to O2's cellphone network. There's no word on if the network will remain free forever, but given the painful time we spent crouching in Starbucks doorways on recent trips to New York and Paris, we hope the company does the right thing for the sake of harassed visitors to the capital.
