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Wireless charging's smaller players unite as the AirFuel Alliance
The wireless charging world can usually be reduced to two factions: the Qi standard... and then everyone else. However, those frequently neglected alternatives are now rallying around a common banner. Meet the AirFuel Alliance, the new name for the recent union between the Alliance for Wireless Power and the Power Matters Alliance. The name is a bit silly (fuel isn't exactly electric, folks), but it'll give Intel, Samsung and the 193 other member companies a clearer way to represent their "inclusive" approach to wire-free power.
Major wireless charging groups team up for the technology's future
The three biggest wireless charging standard groups are now down by one, because two of them have decided to join forces. Power Matters Alliance (PMA) and The Alliance For Wireless Power (A4WP) have just made signed a Letter of Intent to merge on the dotted line. The merger, which will operate under a new name, will be finalized by mid-2015, and the two groups hope it can give the technology a boost. "Consumers will gain access to an exciting and enhanced battery charging and power management experience sooner across the full spectrum of devices in daily use," the groups' press release said. "Mobile network operators and commercial and retail brands can commit to the necessary investment confident of stable, long-term evolution and management of innovative wireless charging technologies."
Qualcomm joins Power Matters Alliance, will help develop hybrid wireless charging standard
Competition is really heating up in the wireless charging space. Last month, the Wireless Power Consortium (WPC) shared news that Qualcomm joined its board, and now the competing Power Matters Alliance (PMA) is making a similar announcement. Qualcomm has also signed on with the PMA, and will be taking on a "senior leadership role" at the organization. The chipset manufacturer is reportedly aiding in the development of a new specification that will enable PMA devices (such as Powermat) to receive wireless power using both low-frequency induction and high-frequency resonance. If that tech is implemented, certain smartphones and other gadgets will be compatible with a wider range of wireless charging devices. Meanwhile, the clock is ticking on product announcements from other members, such as AT&T, which previously committed to lighting up several devices with PMA charging by 2014.
Daily Update for July 29, 2013
It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get all the top Apple stories of the day in three to five minutes for a quick review of what's happening in the Apple world. You can listen to today's Apple stories by clicking the inline player (requires Flash) or the non-Flash link below. To subscribe to the podcast for daily listening through iTunes, click here. No Flash? Click here to listen. Subscribe via RSS
Starbucks and Powermat bring wireless charging to select Silicon Valley shops
Following a successful trial rollout at 17 stores in Boston, Starbucks has decided to join up with Powermat to bring the company's wireless charging tech to Silicon Valley. The first installation will be completed this Sunday, at a store in San Jose, with up to 10 area locations set to be online before the end of August. Powermat President Daniel Schreiber explained that Silicon Valley was selected in order to boost the technology's exposure among key industry players -- AT&T has already confirmed that several of its smartphones will be compatible with the PMA standard in 2014, but the alliance needs event more support in order to grow momentum. The next logical step for this partnership would be for Powermat to sell coffee-resistant charging cases in Starbucks stores, of course, though neither company has made any announcements to that effect.
DuPont and PMA team up to embed Powermat wireless charging in Corian countertops
DuPont's managed to work its way into just about every home and place of business here in the US of A, but despite this nationwide proliferation, we haven't seen the Delaware-based chemicals giant making waves in the consumer electronics space. But with home wraps, plastics and body armor on lockdown, it's as good a time as any to venture into CE. Through a partnership with the Power Matters Alliance (PMA), the company will soon begin embedding Powermat's wireless charging tech within its Corian solid surface, a synthetic granite alternative often used for countertops and installed everywhere from kitchens and meeting rooms to hospitals and research labs. As a notable first step, DuPont has joined the PMA, and could soon be playing a key role in charging up your gadgets on the go. We've seen Powermat demo its own tabletop charging concept at CES, but with DuPont now on board, it shouldn't be long before we begin to see seamless Corian installations pop up in public spaces, and perhaps even some homes.
Powermat acquires PowerKiss, plans European wireless charging rollout
Well, we can't say we didn't see this one coming. News that PowerKiss, the Helsinki-based wireless charging company, joined the Power Matters Alliance (PMA) hit in March. Even then, there was a chance that the manufacturer would continue supporting Qi, in addition to PMA. As of today, though, any hope of such support has been officially extinguished -- Powermat is calling the shots now. The two companies will combine under the Powermat Technologies umbrella, and will, of course, support PMA exclusively. PowerKiss will bring with it 1,000 existing charging spots throughout Europe, along with installations at select McDonald's locations on the continent. It's not clear when the transition will be complete, but there's no question that the PMA standard now has some very significant support. Catch the PR after the break.
HTC, Huawei, LG and Samsung join Power Matters Alliance, AT&T pledges wireless charging by 2014
The Power Matters Alliance (PMA) just scored another major boost. AT&T has announced that it will integrate wireless charging within select smartphones by 2014. Those TBA handsets may be manufactured by BlackBerry, ZTE, or any of the organization's latest members: HTC, Huawei, LG and Samsung. Notably absent is Apple, so don't expect PMA-compatible devices to make their way out of Cupertino anytime soon, but with chipset makers like Broadcom and Texas Instruments on board, we could very well be seeing quite a few handsets pop up by early next year. Integration may be implemented directly within the chipset, or it could be delivered through an add-on device, such as the Wireless Charging Card (WiCC) in the image above. A PMA membership doesn't necessarily represent a commitment from manufacturers to release products that support the technology -- joining the alliance requires just "a few thousand dollars" in dues, but Duracell Powermat President Daniel Schreiber seems confident that all of the smartphone makers now on board will have releases of their own in the near future. The next step, of course, would be a widespread rollout of PMA-compatible charging stations, such as those manufactured by Powermat and installed in Boston Starbucks stores and Madison Square Garden in NYC. PowerKiss, which has begun similar trials in Europe, also joined the PMA recently, and may have compatible devices in place in several McDonald's restaurants and train stations throughout the continent by the second half of this year.
PowerKiss joins Power Matters Alliance, plans to expand wireless charging standard in Europe
Now might be the time to familiarize yourself with the Power Matters Alliance (PMA). The industry's most recognizable standard, Qi, is facing serious competition from the PMA, which has garnered support from Duracell Powermat, AT&T, smartphone manufacturers such as BlackBerry and ZTE, and even Starbucks shops, which have begun rolling out its wireless charging tech in certain outlets. Beginning soon, you may be able to charge your compatible smartphone at European McDonald's restaurants, too -- the food service giant's support comes courtesy of Helsinki-based PowerKiss, which is now ditching Qi in favor of the PMA. The move is arguably the Alliance's most significant to date, and it could bring confidence to organizations currently considering their own strategies. It's unfortunate for consumers who may have recently invested in Qi, however -- popular wireless charging spots in major European train stations, for example, will be swapping out their infrastructure to support PMA. According to PowerKiss founder Maija Itkonen, the decision was based on the standard's new technology that enables individual charging sites to monitor usage trends and control consumption, along with significant support from companies throughout the industry. We've even heard speculation that Apple may soon announce support for the PMA standard, though we remain skeptical. Regardless, this is a major blow to Qi, though it could be a significant step forward for consumers -- that $99 Powermat charging set might seem a more-reasonable acquisition now.
Boston-area Starbucks testing wireless smartphone charging; Starbucks, Google and AT&T back PMA standard
The Duracell Powermat and the Power Matters Alliance are charging forward in their quest to make wireless charging of smartphones all the more ubiquitous, today announcing the appointment of several notable companies to the PMA's shareholder board: Google, AT&T, and Starbucks. Subsequently, said appointments will result in various initiatives involving the wireless charging standard -- select Boston-area Starbucks will get PMA standard-based wireless charging spots, AT&T is selling PMA standard-based charging devices in "select markets," and ... uh ... Google is just kinda throwing its support in. Google's Chief Internet Evangelist (best job title ever?) Vint Cerf already serves as honorary member of the PMA's board, so perhaps that's more than enough. Ah, and of course, if you're into charging mobile devices wirelessly while getting $2,500 Remy Martin bottle service, Jay-Z's 40/40 Club is also supporting PMA-based wireless charging spots. Of course. For a full list of spots, check the PR below the break.
