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'Zero-waste' Loop delivers Coke and Häagen-Dazs in reusable packaging
A lineup of the world's biggest consumer brands are joining a zero-waste online shopping project that delivers items in refillable and reusable containers. Loop -- announced at the World Economic Forum in Davos, Switzerland last week -- is an online shopping platform that wants to save customers the hassle of recycling by adopting the age-old model of the milkman.
Amazon is reportedly looking to feature more Alexa ads (updated)
Last week, CNBC reported that Amazon had big plans for its online ad business in 2018 and was looking into moving its advertisements beyond its own sites and products. Now it appears that Amazon is also interested in placing more ads on Alexa, according to CNBC sources.
Procter & Gamble plans to spin-off Duracell
Consumer product megacorp Proctor & Gamble has just announced that it'll spin-off Duracell into its own separate company. The announcement comes as part of a move to pare down brands and focus on the 70 to 80 most profitable. Though P&G said that the Duracell has "attractive operating profit margins... and cash generation," it saw its growth prospects as limited. While Duracell will most likely be spun off as a new company, it could be divested or sold off, depending on which option brings the largest return. Anyway, you know your company might be too big when the world's most famous battery brand just ain't cutting it. [Image credit: Getty Images]
Whirlpool's new machine freshens your clothes in 10 minutes flat
Odds are that you're used to ironing some of your clothes to keep them wrinkle-free, or taking them to the dry cleaners when you can't (or just won't) put them through a washing machine. No great shakes, right? Well, Procter & Gamble and Whirlpool apparently believe that these are terrible burdens -- the two have unveiled Swash, an appliance that freshens your clothing one piece at a time. The device uses the combination of heat and a special solution (held in "Swash pods") to eliminate wrinkles and smells in your apparel without either damaging it or requiring time-consuming care; your duds should be (almost) as good as new in roughly 10 minutes. It doesn't require water, and it can handle delicate materials like cashmere and lace. At first blush, it looks like a good way to save a favorite coat or sweater from the ravages of time.
Oral-B smart toothbrush will make sure you're following your dentist's advice
Two can play the smartphone-savvy toothbrush game, it seems. Procter & Gamble tells Reuters that it's releasing an Oral-B toothbrush (pictured above) that, like its Kolibree rival, will talk to your smartphone via Bluetooth to show how well you're cleaning your teeth. Dentists will play a more important role here, however -- they can program the companion app to make sure you're cleaning spots you tend to miss. Ideally, this will prevent the tendency to slack off following a check-up. The smart brush will be one of the priciest models in the Oral-B line at £199 ($331) when it ships in June, but it may be worth the expense if it spares you from any cavities.
The Engadget Interview: Duracell President Stassi Anastassov on future battery tech (video)
It's 2012, and we're connected to the web every second of every day. And then, near the end of each daily cycle, it all stops. "My battery is dead." Is it really your battery that's become depleted? Of course it's not, though it certainly feels as though it might as well be. Stassi Anastassov experiences that daily setback just like you and I and the rest of the world. But the Duracell President and long-time Procter and Gamble executive is in a position to find a way around it, and that's exactly what he plans to do. We sat down with Anastassov in our New York City office to chat about the past, present and future of battery tech, and we even had a chance to meet the Duracell Bunny (yes, that furry hare was property of the "Trusted Everywhere" company long before it made its move to Energizer). So how does P&G plan to transform the portable power industry, and what's that Duracell Powermat joint venture all about? You'll find the answers to those questions and more in our interview just past the break.
Procter & Gamble partners with Mobeam to deliver coupons to your phone
Ah, remember those good 'ol days when we actually used those things called scissors and clipped our coupons when we wanted to save 50 cents from a bottle of Tide? Those activities have already been teetering on the brink of obsolescence since early last year, when Target introduced a program featuring mobile scannable coupons. Google Wallet and Walgreen's have furthered along the concept by offering them as well, and now Procter & Gamble are jumping on board. The company's teamed up with mobeam, a startup which has found a way to make mobile coupons readable using normal laser scanners, still the weapon of choice for many retailers. Next up, the two partners are hoping to work with OEMs to integrate the tech into new phones, push out an app to take advantage of it and begin field testing the process with shoppers and retailers sometime in 2012. Once it kicks off, any company should be able to issue digital coupons; those who choose to partner with mobeam, however, will have access to opted-in consumer information that tracks which couponing websites the consumer visits, the location and time each coupon is redeemed and other items purchased using the app. Physical coupons will still be around for a while -- P&G asserts that there will still be plenty of coupon-clippers that hunt through newspaper inserts or print them out -- so the old-fashioned method isn't completely dead yet. We'd sure love to see mobile couponing grow to a point where more and more trees are getting saved, though.
