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  • Apple rollin' in the dough: 75% of cell phone profits

    by 
    Steve Sande
    Steve Sande
    02.03.2012

    The news just keeps getting better for Apple in the mobile phone business. Just yesterday, IDC reported that the company is in third place in terms of worldwide mobile phone sales. Today, Asymco analyst Horace Dediu announced that with a relatively small piece of the pie (IDC said 6 percent of market, Dediu says 8.7 percent), Apple is pulling in a whopping 75 percent of profits in the industry. Philip Elmer-DeWitt at Apple 2.0 notes in an analysis of Dediu's numbers that out of the top eight manufacturers, only five are showing meaningful profits. Samsung has about a 16 percent profit share, while "Nokia, Research in Motion, and HTC are just scraping by. Motorola, LG and Sony, which bought out Ericsson last month, are still in the red." As Elmer-DeWitt points out, this is for all mobile phones, not just smartphones. And these numbers are for the worldwide market, not just the United States. He concludes that "This doesn't bode well for the manufacturers who have hitched their wagon to Google's Android or Microsoft's Windows Mobile 7."