Reality absorption field

12.05.13
Reality Absorption Field: The iPad triple
12.05.13

Reality Absorption Field: The iPad triple

General: Conan! What is best in life? Conan: To crush your enemies, see them driven before you, an...

By Ross Rubin,   12.05.13
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11.14.13
Reality Absorption Field: iPads in notebook's clothing
11.14.13

Reality Absorption Field: iPads in notebook's clothing

Apple's latest incarnation of the iPad turned out to be a distillation and refinement of what has...

By Ross Rubin,   11.14.13
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10.29.13
Reality Absorption Field: Why Microsoft was no Google part two
10.29.13

Reality Absorption Field: Why Microsoft was no Google part two

A previous Reality Absorption Field examined three ways in which Google has taken on Apple in ways...

By Ross Rubin,   10.29.13
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10.15.13
Reality Absorption Field: The Crusaders
10.15.13

Reality Absorption Field: The Crusaders

Is technology made to serve consumers, companies or causes? When Apple introduced the Macintosh, i...

By Ross Rubin,   10.15.13
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09.30.13
Reality Absorption Field: Why Microsoft was no Google
09.30.13

Reality Absorption Field: Why Microsoft was no Google

In the height of the PC era, competition between Apple and Microsoft was of a vertically integrate...

By Ross Rubin,   09.30.13
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08.30.13
Reality Absorption Field: Apple Shrugged
08.30.13

Reality Absorption Field: Apple Shrugged

Like other public companies, Apple is judged by financial analysts on its ability to maintain and...

By Ross Rubin,   08.30.13
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08.15.13
Reality Absorption Field: From Passé to Pastels
08.15.13

Reality Absorption Field: From Passé to Pastels

If tradition and reported rumors prevail, September will likely mark the debut of iOS 7, which App...

By Ross Rubin,   08.15.13
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08.01.13
Reality Absorption Field: Apple's cloud comeback
08.01.13

Reality Absorption Field: Apple's cloud comeback

Look closely at the moves of the three main consumer operating system vendors. Each has become inf...

By Ross Rubin,   08.01.13
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07.18.13
Reality Absorption Field: To the third screen
07.18.13

Reality Absorption Field: To the third screen

What screens will Apple next attack? There's certainly been much hearsay and rationale for the com...

By Ross Rubin,   07.18.13
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