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RED blows away small room of videophiles with 4k RED RAY footage at half the bitrate of MiniDV
While RED has been pretty tight-lipped about its planned RED RAY product, some footage shown off at RED's NAB party gave a sizable hint that RED RAY could be much more than meets the eye -- specifically a $1,000 device that can play cinema-quality 4k video off of standard DVDs. At the party they played an uncompressed showreel of 4k footage on a Sony 4k projector, which clocked in at 1.3GB per second, and then showed that exact same footage under the "RED RAY" codec at a mere 10Mb/s (megabits, not bytes; about half the bitrate of SD DV), at a compression rate of 700:1. Attendees claimed they could see zero visible compression, though a projector in a ballroom isn't exactly the best case scenario to test that sort of thing. Unfortunately, there's little other info about how they're achieving this (we hear "wavelets" come into the equation at some point), or to what nefarious aims, but with compression like this the implications for content distribution are pretty stunning: 1080p+ streaming for all. Naturally, the down side of all of this is probably some pretty hefty processing power on the consumer end, but we'll cross that I/O bridge when we come to it.[Thanks, Ben H]
Chinese manufacturers prepared to switch from DVD to EVD in '08
Chinese engineers have been working on homegrown disc format EVD since 2003 with little to show for it, but today 20 firms -- representing 97 percent of the DVD manufacturers in the country -- displayed 80 players and announced plans to switch from DVD to the new format exclusively by 2008. EVD joins VMD as a low cost alternative to Blu-ray and HD DVD, using conventional red lasers combined with advanced compression technology to put high definition movies on discs. This "Red-ray" HD approach promises to support resolutions up to 1080p without a need to increase disc capacity significantly, and will allow them to launch with players at the same price as current DVD -only models. EVD is just one of several recent Chinese initiatives to decrease reliance on outside standards and licenses, but is doubtful to catch on elsewhere. That's really too bad, because with players priced at only $87, we're interested in the group's ideas and would like to subscribe to their newsletter. Additionally, the format's backers plan to sell movies at download-and-burn kiosks and allow users to rip movies to their hard drive -- no hacking necessary. Read - China firms unveil new video playersRead - EVD Substituting DVD Basically in 2008
