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Netflix Watch Instantly's life after Starz includes Academy Award winners, more captions
In a change of conversation that would make Don Draper proud, Netflix has picked up its blogging pen and accentuated the positive, even as hundreds of titles provided by Starz Play blinked away this week. The first bit of good news? Content that's coming instead of going includes several movies that scored trophies at last weekend's Academy Awards,including Best Picture winner The Artist, and Best Documentary winner Undefeated that will arrive "later this year, plus Best Animated Feature Rango that goes live on the service March 31st. That extends to movies in theaters too, as last weekend's top two, Act of Valor and Good Deeds, are pay-TV window exclusives for Netflix. The other positive note is that it achieved a goal of offering closed captioning on 80 percent of the hours streamed by the end of last year, and notes 90 percent of streaming is now done on devices that have been updated to support optional captions. The bad news there is that some embedded TV and Blu-ray player software might not be able to be updated for captions, and progress on adding captions for that last twenty percent of content may be slower since it's content that isn't viewed as often. So, is the red envelope company doing enough to keep you hanging around, or are you going to blow through the last few eps of Lillyhammer and pull the eject button?
Netflix adds Relativity Media to its Instant queue, takes on HBO and Showtime
Ever wonder why premium movie channels (your HBOs and the like) get top-shelf Hollywood movies not long after their DVD release but yet you're still stuck streaming Mystery Science Theater 3000's greatest hits on Netflix? That situation could be changing thanks to a deal with Relativity Media, who you may not have heard of before but has had a hand in the production and distribution of big Hollywood flicks like 300 and A Serious Man. The deal with Netflix will bring some of the company's movies to Watch Instantly within months of their DVD release, avoiding the usual multi-year exclusivity window that pay networks usually require. Right now only a few movies are mentioned, including The Fighter, Skyline, Movie 43, and Season of the Witch, but this deal establishes Netflix as a player in this market, pitting itself against HBO and Showtime for first distribution of premium content to the small (but ever growing) screen. If things go well, your Instant queue could be getting a bit more plump over the next year or so.
