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iPad stealing sales of e-readers and portable game consoles
In a balky economy with limited opportunities for people to spend discretionary income on electronics, it's not surprising that a purchase of one device -- an iPad, for example -- might keep a person from purchasing an e-reader device like an Amazon Kindle or a portable game console. A report recently published by Resolve Market Research and shared by Mashable is showing that the market is responding in exactly that manner. A full 49% of survey respondents answered that they would not by an e-reader after purchasing an iPad, followed closely by 38% saying that they would forgo the purchase of a portable game console if they bought an iPad. The iPhone has already had an impact on sales of gaming consoles, and the upcoming deployment of iOS4 on iPad as well as the advent of Apple's Game Center may prove to The Resolve study also shows that for 37% of respondents, the iPad would be their first Apple product. For many people, the iPhone was a gateway product that resulted in future purchases of other Apple products, so there's a possibility that the iPad could also create the same halo effect. All was not rosy in the Resolve study. 58% of respondents perceived the iPad to be "an expensive toy." When asked why they'd reject the iPad, 54% noted that they "didn't see a need for it," while 46% believed that "it's too expensive." Be sure to check out two more charts from the Resolve study by clicking the Read More link below.
Survey reveals 28 percent of iPad owners use it mainly for gaming
The results of a recent survey of iPad owners conducted by Resolve Market Research seems to indicate that the tablet is taking a notable chunk out of the handheld gaming industry share. According to Mashable, 28 percent of respondents claimed that one of their main uses for the iPad was gaming, while 23 percent said between the iPad, smartphones and portable gaming devices, the former is "the most enjoyable for playing games." Most evidential of the iPad's effect on the market is a question inquiring what mobile device respondents had no interest in purchasing after owning an iPad -- 38 percent answered portable gaming device. Of course, these same respondents may have had no interest in buying a handheld before purchasing an iPad -- still, Sony and Nintendo are likely sweating these harrowing percentiles.
